Geoffrey Moore: Managing Director, Geoffrey Moore Consulting

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Managing Director, Geoffrey Moore Consulting Venture Partner, Mohr Davidow Ventures Chairman Emeritus, TCG Advisors, Chasm Institute and The Chasm Group. Former Member of the Board of Directors, Akamai Technologies Member of the Board of Directors of several pre-IPO Companies

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

What do you do best?

Create frameworks that describe how disruptive innovations impact market development and business strategy and that prescribe methods for both co-opting and coping with the forces unleashed. Teach these frameworks to clients and then help them apply them to their current situation.

What makes you the best?

Pattern detection, skill with metaphor, conceptual rigor, clarity of writing and thinking—all contribute to creating the frameworks. Curiosity, quickness, empathy, and humor—all contribute to teaching and coaching.

How will you stay the best?

Keep myself in service to good clients who have hard problems to solve. Staple myself to the hardest problems and simply don’t let go until I have wrestled them to the ground.

What are your aspirations: business & personal?

Business: Continue to coach the executive teams at the most impactful high tech companies so that they can continue to create products and jobs that make the world a better place.

Personal: Provide for my family and enjoy all our interactions with each other. Continue to write about whatever intrigues me the most.

What fascinates you?

Intellectually, evolution, molecular biology, self-organizing complex systems. Emotionally, people, especially family members.

Favorite Motto?

Never let it be about you.

Favorite People?

The members of my immediate family, their spouses, and our first grandchild.

Favorite Places?

I have two: Hualalai, a resort on the Island of Hawaii, and our home in Silicon Valley.

Favorite Products?

Ridge Monte Bello wine; Shinola watches; TaylorMade golf clubs; and Mont Blanc pens (Authors Series)

Current Passions?

Golf in the morning, dinner with Marie in the evening.