Tristan Gittens: Co-Founder/CEO of Protogenz

My NativeAdVantage:

Bio Tristan Gittens is the CEO and co-founder of Protogenz, an innovative product design and development company. Protogenz specializes in mechanical devices and gadgets with an emphasis on strong design principles, intricate function, and paired down technology. Together with his co-founder John Held (CPO and engineer) they invented and developed their flagship device TWZTLACE (pronounced twist-lace TWZTLACE is a stylish solution for tying shoelace that allows the user to simply turn a dial in place of tying a knot or bow.

What do you do best?

Listen and react to my environment. Although I’m strongly self motivated, it’s outside stimuli that truly drive my passions.

What makes you the best?

My decisiveness and ability to assess a situation and create effective solutions on the fly.

How will you stay the best?

By remaining keenly aware of my surroundings and maintaining an eclectic knowledge base.

What are your aspirations: business & personal?

To always be helpful and available to friends and family. To be successful in my pursuits and interests. To create and maintain a useful and enjoyable business which is beneficial to my creative and entrepreneurial self and to those that choose to be a part of it.

What fascinates you?

History, genealogy, science, technology, treasure.

Favorite Motto?

I’m not as cool as I look.

Favorite People?

Howard Hughes, King Camp Gillette

Favorite Places?

California, Japan

Favorite Products?


Current Passions?

To create viable, interesting, and beneficial businesses.

Most challenging moment?

Building a home on a lot considered unbuildable by the city of Los Angeles. I did succeed but at a great personal cost.

Biggest success?

Developing biologics that increase the survival of cancer patients.