Alison Bloom-Feshbach: Founder of Know Your Crew

My NativeAdVantage:


Alison is founder of Know Your Crew, a social mobile game to connect groups - friends, family, teams - through fun personality trivia questions. She founded Know Your Crew because she wanted to make it easy to discover and share hilarious, authentic, and eye-opening insights into what makes her and her friends tick. Know Your Crew combines the self-knowledge of a Myers-Briggs personality test with the fun, social dynamic of a BuzzFeed quiz.

Alison has a B.A. from Yale University and an MBA from the Wharton School, where she led the Innovation + Design in Business Club and launched the school’s first MBA Innovation Summit, a conference co-led with Columbia and Yale.

What do you do best?

I am curious and open, which means I ask a lot questions and find it easy to connect with new people. This helps me forge new relationships for Know Your Crew and get potential investors and other partners excited about our vision for the business.

I also find connections in seemingly disparate disciplines, whether applying principles of psychology to business strategy as an innovation consultant at What If innovation or writing fiction while studying cognitive science at Yale.

And, according to my Know Your Crew leaderboard results, I’m also most likely to Smile for no reason, Be described as optimistic, and Make a new friend on the subway platform.

What makes you the best?

I never turn down an opportunity to connect with someone new or read an interesting article. At face value, the meeting may seem tangential or unrelated to Know Your Crew – but I have found that every new conversation or insight keeps me on the cutting-edge and has the potential to spark new ideas for the business. For example, Know Your Crew is partnering with an education nonprofit to embed gamified curriculum content as question packs within our app: not our most obvious early partnership, but a very exciting way to test our B2B approach, while making a positive impact.

How will you stay the best?

I refuse to settle for anything less than excellence in any facet of Know Your Crew, from our product to our team. I will stay laser-focused on our vision to change the way groups connect using technology. I will translate our product focus on connecting groups into Know Your Crew’s internal business practices, creating a team culture that is inspiring, playful, and impassioned.

What are your aspirations?

Personal: Make a positive difference in the world – through my work and through my personal relationships with friends and family.

Business: Grow Know Your Crew into a large and sustainable tech company that disrupts the way groups connect using technology.

Deliver on our mission to make it fun and easy to have authentic and insightful conversations about personality – and inspire conversations to start instead of stop when friends take out their phones.

What fascinates you?

I am fascinated by human behavior and psychology – the underlying drivers behind what people do and say.  

As a one-time aspiring fiction writer, I am obsessed with the unique nuances that bring characters to life – and how seemingly small everyday tendencies and habits are clues into defining elements of personality.

Favorite Motto:

“Those who bring sunshine into the lives of others cannot keep it from themselves.” James M. Barrie

Favorite People:

Collaborating with my co-founders and best friends, Virginia and Elisabeth, has made Know Your Crew a joyful endeavor. They help me remember the spark of inspiration behind Know Your Crew: the magic of hysterically laughing with friends over the truth about what makes each other tick.

I am also inspired every day by my sister, a doctor at Brigham and Women’s hospital, and my mom, a Ph.D. clinical psychologist, who care for patients daily and work tirelessly to help heal bodies and minds.

Even though I know these four people so well, they are also my favorites for playing Know Your Crew.

Favorite Places:

View from the kitchen in Long Beach Island. Washington, DC.

Favorite Products:

Soda stream

The New Yorker


Current Passions:

My book club

Learning to play tennis

Exploring New York City with my boyfriend Joe