My research investigates the basic psychology of how people make decisions—a research area that serves as the foundation for many fields. I focus on two specific areas: social comparison and judgments of quantities. My work advances our understanding of why people make judgmental errors, how those errors influence behavior, and their limits.My work has shown that these errors bias consumption, but are also so fundamental that they contribute directly to the more general psychology underlying consumption. The wide applicability of my research interests is reflected in the diversity of my publication outlets (e.g., Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Management Science, Psychological Science, and Journal of Personality and Social Psychology).
What do you do best?
I am pretty good at seeing the bigger picture. I don’t get stuck in one paradigm.
What makes you the best?
I’m realistic. I know where my talents end and where I need the talents of others.
How will you stay the best?
I will keep trying new things.
What are your aspirations?
Personal: I would like to become more self –sufficient.
Business: I hope to be a good mentor.
What fascinates you?
“Not my circus, not my monkeys.”
Jon Stewart, my co-author Richard Larrick at Duke, Jackson Galaxy.
Northern California, Wales, my farm
La Pavoni espresso machine, Schleese saddle, Yoana Baraschi dress
“nudging” consumers in better directions, sourdough bread, farming