NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Mike Ott: Filmmaker | Main | David Terei: CTO at MemCachier, Stanford PhD & Fellow at XSeed Capital »

Kyle Hill: Co-founder/CEO of HomeHero

My NativeAdVantage: Building beautiful online user experiences, and remembering people's names.


Kyle Hill is the co-founder and CEO of HomeHero, a trusted senior home care marketplace in Santa Monica. Kyle founded HomeHero after observing the devastating process his father went through finding trusted caregivers for his 98-year-old grandmother, and dedicated his life to making it better. HomeHero recently raised $23 million in funding and has become the #1 source for caregivers in California, with more than 1,500 caregivers in Los Angeles, San Diego and San Francisco. Before HomeHero, Kyle was an equity analyst at Robert W Baird & Co and built online experiences for large digital companies in Los Angeles at the web development and design firm he founded called Kaleazy Creative. In 2011, he launched Flowtab, a mobile payments app for hospitality venues, and scaled the business to three cities.

By 2013, he open sourced Flowtab to focus his attention on HomeHero.

What do you do best?

We differentiate ourselves in the home care space in three areas: quality, speed and price. Our "Heroes" are put through a rigorous screening process that includes an entrance exam, in-person interview and reference check from past employers. We also provide $4 million in theft protection and professional liability insurance. Our tech platform is so streamlined and efficient that we can match clients with caregivers in less than 60 minutes and offer rates 40% lower than agencies.

What makes you the best?

HomeHero is the fastest, most-affordable way to find in-home care for seniors. Pound for pound there is no better value in the industry right now.

How will you stay the best?

We use technology to remove the high overhead costs incurred by traditional agencies, and that gives us the ability to keep our rates low and grow quickly.

What are your aspirations: business & personal?

Business: Make HomeHero the most trusted brand in the world associated with senior care.

Personal: Leave a legacy as a positive disruptor in the world who touched the lives of billions of people.

What fascinates you?

I love TED Talks and underwater exploration.

Favorite Motto?

The only sign of life is growth.

Favorite People?

Elon Musk

Favorite Places?

South Africa (where I lived for a year) and Ohio (my home).

Favorite Products?

Dashlane, SoundCloud, JackThreads, Flux, Clipmenu, Slack.

Current Passions?

HomeHero, scuba diving, snowboarding, soccer.

Most challenging moment?

Transition from Flowtab to HomeHero.

Biggest disappointment - how did you/will you overcome it?

Biggest success?

HomeHero has provided over 1 million hours of care to seniors across CA.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>