Nell Lindquist: Co-Founder of Hi Little One

My NativeAdVantage: 


Nell Lindquist is the Co-Founder of Hi Little One, design-forward personalized children's clothing. Hi Little One launched in April 2015 after a successful Kickstarter campaign, and specializes in modern, playful and never-cutesy kids wear and gifts. Nell is the head of creative at HLO; she leads design and manages the company's entire online presence.

Before starting Hi Little One, Nell spent 5 years with as the Director of Product at, an online invitations platform and content site. She managed site health, oversaw product performance and executed new builds and special projects - managing a team of Ruby, PHP, UX developers as well as graphic designers.  She has worked in the digital space for 10+ years and stays sharp and inspired with consulting and freelance projects. She has developed sites for residential construction companies, doctors, restaurants and non-profits.  She enjoys working with individuals or small companies to establish and grow their brand's profile. 

Nell studied Marketing and Graphic Design at the University of Notre Dame, she holds an MBA from The George Washington University and a Professional Certificate in Digital Marketing from New York University.

What do you do best?

Clever, modern design 

What makes you the best?

Taking the time to go beyond the obvious to make really personal, playful items.

How will you stay the best?

Hard work and focusing on what we do best: clever design and personalized products.  

What are your aspirations?

Personal: Truly enjoy each day and use my skills to the fullest

Business: To make a gifting and clothing company that people are proud to give and receive.  No cheesy / impersonal / check the box gifting.

What fascinates you?

Musicians.  I am probably the least musically gifted person I know, so I am completely wowed by people who can sing, play an instrument, or keep any type of beat at all really...  

Favorite Motto: 

Never stop learning

Favorite People:

My husband Mick, my mom & seven brothers and sisters

Favorite Places:

On a boat on Lake Minnetonka, anywhere in the Rocky Mountains, Dingle Ireland, and my family's dinner table with all of my brothers and sisters

Favorite Products:

Topo Designs Outdoor Gear (Colorado-made, incredibly well designed goods)

Best Made Axes (because come on, everyone needs one)

Skippy Peanut Butter

Bisquik Pancakes

Current Passions:




Live Music


Being a bit of a renaissance woman and having a lot of siblings! To explain... I am a graphic designer with a background in Web development, which puts me in the unique position of being able to design and develop product as well as develop and manage our online store. Having seven snarky siblings, I am never at a loss for new ideas.  They are incredibly supportive.