Rebecca Redett: Founder/Owner of SASSYCYCLIST

My NativeAdVantage:


Rebecca Redett is the founder and owner of SASSYCYCLIST, an apparel company created with the singular mission to produce a better cycling jersey for women. The idea for the product was conceived while bicycling with friends, after a realization that stylish and comfortable clothing for female biking enthusiasts wasn’t readily available. Had such apparel already existed, the thought to design a better cycling garment would never have germinated and flourished. 

After working in healthcare as a nurse midwife, the creation of SASSYCYCLIST represents an entirely new path and an entry into entrepreneurship for Rebecca. Although the endeavors differ greatly, it certainly helps to have listening skills, an ability to connect with all sorts of people, and the patience to see a project through to fruition.

What do you do best?

I like connecting with new people, drawing others into a cause, organizing a project, and working towards a shared goal. It’s satisfying to ensure the varied and disparate pieces of a project come together for an improved finished product, plan, or way of accomplishing tasks.

What makes you the best?

Attention to details, hard work, and a willingness to seek out the guidance of others who have expertise in their fields.

How will you stay the best?

Continue to seek out mentorships, be open to the advice of others, and stay true to the company’s mission.

What are your aspirations?

Personal: Enjoy the good fortune of time, health, and happiness with my family and friends; improve my mountain biking skills.

Business: Work to see my business grow and flourish while promoting cycling for its many benefits: fun, fitness, transportation, social bonding, its lighter tread on the planet, and as a way to discover and appreciate our surroundings.

What fascinates you?

People and their stories.

Favorite Motto:

Do your best. Be impeccable to your word. Don’t make assumptions. And don’t take anything personally. These simple Toltec precepts aren’t always easy to practice, but they serve can serve one very well in all aspects of life.

Favorite People:

Aside from my family and friends, Harriet Tubman and countless authors whose work I admire.

Favorite Places:

Whitefish, Montana. My home in Baltimore, Maryland.

Favorite Products:

My bike, dark roast coffee, Mouth Party’s OMG chocolate covered salted caramel (a transcendent experience in caramel as they say), McCormick’s Old Bay seasoning on a variety of foods.

Current Passions:

Bicycling, running, and reading novels.