NativeAdVice & NativeAdVantage

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Sherry Abedi: General Manager of Quirk Hotel, A Destination Hotel | Main | John Philipson: Area Vice President, Middle East and Indian Ocean, Six Senses Resorts Hotels Spas »

Geoff Morrill: General Manager of Gunshow Atlanta

My NativeAdVantage:


Geoff Morrill has been at Gunshow since the restaurant first opened in May 2013, starting as a server and working his way up to front of house/beverage manager in October 2014 and, now, general manager.

As an aspiring writer, Morrill got into the restaurant industry because it afforded him the flexibility to work at night and write his novels and screenplays during the day. He first met Gunshow owner Kevin Gillespie while working as a server at Woodfire Grill in Atlanta. Prior to spending a year and a half there, Morrill worked as a server at La Tavola Trattoria and a manager at The Iberian Pig, also in Atlanta. When Gillespie offered him the chance to manage Gunshow, it was an opportunity he couldn’t turn down.

Morrill says his greatest challenge at Gunshow is acclimating guests to the restaurant’s unique dining experience. “People know we are popular, but they don’t know exactly what we are. They come in expecting a traditional fine dining experience, and it’s a culture shock. So I spend a lot of time managing expectations. Fortunately, our guests always leave happy.”

In his new role as general manager, Morrill will continue to coordinate the service staff, oversee the books, handle ordering and create fluid, food-friendly wine and beer lists to match the ever-changing dinner menu. Each night, his goal is making sure the casual atmosphere at Gunshow doesn’t interfere with the acumen and focus of the service staff.

What do you do best?

I feel as though my strongest quality is the ability to react fluidly in the moment to the unexpected. 

What makes you the best?

Never being satisfied with myself—always striving to be better. 

How will you stay the best?

Staying focused on both the big picture, as well as the smallest of minutia.    

Biggest success?

My daughter Gloria -- she is the light of my life.

What are your aspirations?

Personal: To be the best father I can be. I would also love to get published. I have written one novel and am working on a second.

Business: To set the standard for service.

Most challenging moment?

Realizing when I have made a mistake.

What fascinates you?

The fact that on a quantum level, light exists as a wave—in multiple places at the same time—until the simple act of observation causes it to collapse into a singularity. That just looking at something causes the light that we see to change.

Favorite Motto:

“Be water, my friend.” –Bruce Lee

Favorite People:

My daughter Gloria, Bruce Lee, Hunter S. Thompson.

Favorite Places:

Nags Head, North Carolina (The Outer Banks)

Favorite Products

Nike Jordans. There’s something about lacing up a pair…

Current Passions:

Writing when I have the time and watching/arguing about basketball or football.