Ana maria Sarmiento: Founder/CEO of Flor Amazona

My NativeAdVantage:


I was born in Bucaramanga, Colombia in 1983. I studied Finance in FH Joanneum, Austria and did a Masters in Luxury Management from Polimoda, Italy. I have lived in Europe, the Americas and Asia since 2004. Before founding my Jewelry House, I started an early career in banking, and then turned into the cosmetic industry for a couple of years where I was Global Director for a European beauty brand.

I created FLOR AMAZONA to spread the magic of Colombia and overpass negative Colombian clichés by combining traditional handcrafts and precolumbian gold work with edgy design.  

“There is a lot of bad press about Colombia nowadays and I wanted to show the world its true rich and vibrant culture. I saw a gap in the market for latin-chic designs and the growing trend of South American inspired fashion. I love travelling, ethnic trends and living my life as a modern Amazona. I want women from the world to bring out their inner Glamazon while wearing my designs”

I am currently engaged in several social projects to aid native communities of my country and work together with them to develop and craft the FLOR AMAZONA products.

What do you do best?

Branding, creating a complete universe around a brand, and taking it to its full potential.

What makes you the best?

I am self-driven and fearless person, that is always up for a new challenge.

How will you stay the best?

By Keeping being goal and business oriented.

Biggest success?

Creating and developing an International brand such as Flor Amazona.

What are your aspirations?

Personal: To be able to live surrounded by my family for the rest of my life.

Business: Keep growing Flor Amazona across the world and exporting Columbia to the world.

Most challenging moment?

Production, in the sense of making the best products, is always a challenge for me.

What fascinates you?

Travelling and discovering new cultures.

Favorite Motto:

You can always do it, It can always be done!

Favorite People:

My mom, there is no one else in the entire world like her, she’s a very driven woman, empowered and always looking out for her children and providing us with the best tools she could to make us excellent human beings.

Favorite Places:

The beach, it doesn’t matter where in the world it is located.

Favorite Products:

My brand’s jewelry but aside from that I love High quality beauty products.

Current Passions:

Scuba diving