NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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« James Murray: Founder of Supreme Public Relations | Main | Paul Downie: General Manager of Eleven Madison Park »

Caroline Bass: LICENSED ASSOCIATE REAL ESTATE BROKER & Founder of The Bass Team, Citi Habitats

My NativeAdVantage:


Caroline began her real estate career with Citi Habitats, a New York City based residential firm, in 2005. Since then, she has consistently provided her clients with undivided attention and expert guidance. Her finger is on the pulse of the fast paced New York City market enabling her to specialize in townhouses, coop sales, condo sales, residential rentals and investment properties in all Manhattan neighborhoods.

Caroline’s success in the industry is unprecedented. Since 2005 Caroline has consistently been a top producer and has been honored every year with awards ranging from The Deal of the Year, to Sales Team of the Year to Top Producing Agent. Caroline was voted Best Broker in Manhattan by The Real Deal in 2010 and Forbes 30 Under 30 in 2012. One hundred percent of her business is referral-based, which speaks to her unwavering work ethic and devotion to her clients’ needs. Caroline has earned her Associate Broker’s license and  has been inducted as a member of NYRS, REBNY’s highest professional credential for residential agents in New York City, a designation that fewer than 3% of agents have been awarded. Well-respected by the media, Caroline has appeared on Bravo TV, Open House NBC, NPR and Smart Money TV. She has been consistently quoted by The New York Times, The Wall Street Journal, Business Insider, Forbes Magazine and The New York Post.

A native northeasterner, Caroline has a strong background in the arts -- she studied art history in Florence, Italy; photography at the University of Connecticut; and large-scale metal sculpting with a professional artist. Her experience working in a custom jewelry store on Martha’s Vineyard brings a unique dimension to Caroline’s vast business experience. A lifelong learner, Caroline continues to feed her intellectual curiosity when she can, whether taking an art class at the Museum of Modern Art or enhancing her knowledge of Real Estate at NYU’s Schack Institute.  In her spare time Caroline loves to cook and explore North Fork, Long Island where she and her husband own a vacation home.

(50 West 29th Street - A 2300 square foot live work loft in a boutique coop building)

What do you do best?

Advising my clients on selling and buying property in NYC - and then helping them make their real estate dreams a reality.

What makes you the best?

As the owner of a condominium here in NYC, I intimately understand the complex purchasing process.  As a result, I help my clients navigate every step of the transaction; from submitting an informed offer, to preparing a professional board package, to successfully interviewing with the board.

When to comes to representing sellers, I have over 10 years of experience reviewing potential purchasers’ financial viability, marketing properties, advertising and successfully staging apartments to maximize profits.

How will you stay the best?

I constantly educate myself on the newest industry technologies and trends, as well as all the latest developments in Manhattan. I read about my industry every day and I frequently take classes at NYU to further my knowledge of real estate law, property management, rent regulation and real estate finance.

Biggest success?

For years my personal goal was to sell a townhouse and this year I sold two!  One was a 5 unit multifamily home at 303 West 18th Street for $6,150,000 - and the other was the “Breakfast at Tiffany’s” townhouse, 169 East 71st Street, which sold for $7,400,000.  

What are your aspirations?

Personal: In the next ten years I’d love to buy a small residential building, become a landlord and publish a book about NYC real estate.

Business: I’d love for my team to keep learning, growing and breaking our own personal records year after year. I wouldn’t mind being on the list of the Top 100 Real Estate Teams in NYC, either. :)

Most challenging moment?

My most challenging moment happened early on in my career. I had been an agent for three months and I was really struggling, I was in major debt and I had only closed two rental deals even though I was working seven days a week, 12-14 hours a day. I felt discouraged and scared, I felt like a failure. It was the dead of winter and I thought there was no way I could possibly pay next month’s rent check. Luckily, my manager at the time convinced me to stick it out for one more month. He set small goals for me to accomplish over the next few weeks. The following month I successfully completed all the goals and I closed six transactions.

(303 West 18th Street - 5 Family Townhouse in Chelsea with original details and working fireplaces)

What fascinates you?

Psychology and social anthropology play a very large part in customer service based industries such as real estate, which I find fascinating. It’s especially interesting in New York City since we are a melting pot of different customs and cultures.

Favorite Motto: 

“You can’t always get what you want, but if you try sometimes, you find you get what you need.” – Rolling Stones

Favorite People:

My mom, dad, husband and my best friends.

Favorite Places:

North Fork, NYC, Italy, South Africa

Favorite Products:

The Capri Blue Candle from Anthropologie, anything from West Elm, my wireless portable speaker, UE Boom and my Android phone.

Current Passions:

Cooking, traveling, photography, decorating.

(111 West 67th Street - A 2 bedroom 2 bath home in a luxury white glove building on the 34th floor in the heart of Lincoln Center)