Before he was bombing stock photography, Matt Vescovo’s nom-de-plume, whatever that means, was The Master of the Obvious, in which capacity he made the world a more informative yet aesthetically pleasing place with something he called Instructoart. Instructoart was published into 3 books, exhibited in galleries in New York City, London, Amsterdam, Mexico City and Toronto and was featured on MTV as a series of 18 animated shorts for the network that premiere on The Video Music Awards.
Before Instructoart, Matt was an ad man and worked on campaigns for MTV, Little Caesars, Staples, Fed Ex, Pepsi, Sauza Tequila, Lowes, AT & T and HBO. His awards include 5 gold Cannes Lions, 7 Clios, 6 One show pencils, and a D & AD pencil. His commercial “Training Camp” for Little Caesars was included in TV guide’s top 100 commercials of all time.
Before advertising Matt wasn't doing much of anything and he felt very, very bad about himself.
What do you do best?
Come up with ideas that are unique, but still relatable.
What makes you the best?
I really absorb a lot of what is going on around me. I think one of the things that gives me an edge, is my ability to take that information and provide a fresh insight about it, all while keeping it entertaining.
How will you stay the best?
Continue to challenge/believe in myself.
The fact that I can make a living, and still enjoy what I do.
What are your aspirations?
Personal: I want to be present for my family and involved in my kids’ lives.
Business: Create really interesting things and enjoy myself while I’m doing it. Work with nice people who I respect and who respect me.
Most challenging moment?
What fascinates you?
Human behavior and why we do the things we do.
You can’t stop the waves from coming, but you can learn how to surf.
My wife, my 2 daughters, Jon Stewart
New York and LA
Adobe Photoshop, Whole Foods Hummus, Thrift Store T-Shirts
Bob’s Burgers, The New York Mets, Boxing and Eating