NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

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George Sylvie: associate professor in the School of Journalism at The University of Texas at Austin

My NativeAdVantage:


Trying to understand people can drive you nuts, but I relish it. As an associate professor in the School of Journalism at The University of Texas at Austin, I use my skills as a former reporter, columnist and editor to study managerial decision-making, especially in the journalism realm of journalism. And my students remind me why I do it every day: Not to save newspapers, but to help people reach a place they wouldn’t otherwise be. There’s nothing worse in life than stagnating, and if by going to newspapers and helping their editors and journalists can see the road to improvement, then the world’s a better place.

For years I’ve co-authored a media management text, so the desire for control is real. But re-organizing and re-arranging your work life despite where politics tell you to go can be life-saving. In Time, Change, and the American Newspaper, I preach that change remains a frame of mind, which only takes you so far; at some point you’ve got to change the frame to keep moving. But Scandinavian editors in my studies at Jönköping International Business School’s Media Management & Transformation Centre persuaded me toward the Viking power of lagom, of cool restraint in the name of moderation; every manager needs to learn it’s not about him or her. I said I try to understand people. I didn’t say that I did.

What do you do best?

Analyze and observe, the basic reporter’s and researcher’s tools. We observe to gather data, but we analyze to know whether it’s worth knowing. It’s a lifelong skill and keeps you out of trouble most of the time.

What makes you the best?

Maybe not the best, but I listen. I make more friends that way, and you need friends to survive.

What are your aspirations?

To help change the definition of news into something more than just a dull story about government or lack thereof. A person should be able to be more productive by knowing something other than what happened at last night’s school board or city council meeting. Life is more than just about government and how people vote for president.

Biggest Success?

Aside from a happy marriage and two thoughtful children, helping to show people that it’s not just about them. Getting people outside their comfort zone and inculcating a spirit of openness and consideration for others, even if it hurts.

Most Challenging Moment?

Being pushed onto a bus by my mother, who knew that if I didn’t learn in eighth grade how to successfully navigate the bus system alone into another neighborhood, I’d never have any confidence in myself. It was painful – for both of us.

Favorite Motto?

“If I have seen further, it is by standing on the shoulders of giants,” by Isaac Newton.

Favorite People?

Truly too many to name.

Favorite Places?

Sweden, for its wonderful “otherness.” New Orleans for its food. Chicago for its architecture, street plan, and Wrigley Field. Paris for its charm. And Cane River, Louisiana, for my heritage.

Favorite Products?

The 1966 Ford Thunderbird, a thing of beauty. The Lego Architecture Series.

Current Passions?

Chocolate éclairs. The “Fargo” TV program. A Cubs World Series.