NativeAdVice & NativeAdVantage

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

« Kyle Miller: Yoga Teacher & Founder, Love Yoga Space | Main | Aimee Bello: Master Level Reiki & Yoga Teacher »

Rachelle Tratt: Yoga Teacher & founder of The Neshama Project

My NativeAdVantage:


My name is Rachelle Tratt. A few years ago, I embarked on a spiritual journey, an adventure to the land where my parents met. Little did I know that this experience would change the course of my life.When I was nine years old, my mom, Nicole, passed away, very suddenly and tragically, and this event completely changed the course of my life; directing me on a lifelong adventure to learning about her, a day-to-day desire to live my life to the fullest, and a forever journey of healing my own mind, body, and heart. At the age of 17, after a few rebellious hiccups, I found the practice of yoga, I finished my undergraduate degrees, and fell in love. I made mistakes along the way, I fell down, I picked myself up. I knew I had a big life to live, so I started to dream and follow my h e a r t.

What do you do best?

I have an innate ability to connect intimately and deeply with people from all walks of life. I have always been a people person and all my work in the world stems from this gift.

What makes you the best?

Like stated above, I believe that my ability to connect with people on a deep level, and my sense of empathy and compassion has helped to shape me into the woman that I am today. Because I have experienced so much in life, and at a young age overcome many obstacles along with dealing with death and loss, this has truly set me apart in being able to see the bigger picture in life - and connect with people on a real level.

What are your aspirations?

To help people, to make a difference in life, to live with passion and purpose, to grow The Neshama Project, to continue to travel the world with meaning, start a foundation and support group for people who have lost loved ones due to suicide.

Biggest Succcess?

Starting The Neshama Project, with no real business background, or help from anyone, just having an intention, a small idea, and years later witnessing it blossom into a leaving breathing lifestyle brand that legitimately inspires and gives back in life.

Most Challenging Moment?

At nine years old, finding my mom, who committed suicide, and going through post traumatic stress and pretty much losing my sense of childhood. And then 4 years later my brother getting into an accident that left him paralyzed from the legs down.


Trust, let go, and let life surprise you.

Favorite People/Role Models?

My brother Daniel, who got into an accident 14 years ago that left him paralyzed from the legs down, and witnessing him completely go from surviving to thriving and helping so many people along the way. He is my hero. My role model. My everything. He recently just got married and it was one of the happiest weekends of my life.

Favorite Places/Destinations?

Israel, Bali, Tulum and soon to be Thailand!!

Favorite Products/Objects?

Philosophie superfoods, Moon Juice beauty dust. My hamsa from The Neshama project. The hand woven macrame wall hanging that my mom made with her own hands. hourglass makeup. My new tan Free People hat!

Current Passions?

Yoga. Dancing. Traveling. Going on my boyfriends motorcycle with him. Cooking. Writing. Reading. Hiking and spending time in nature with my dog, Bailey. Volunteering.