Ryan Fitzgerald: Co-Founder, Net Conversion

My NativeAdVantage:

Bio:

Ryan Fitzgerald dreams in pie charts and bar graphs, and is committed to helping his clients understand the importance of these numbers. He leads analytics, reporting and product development for Net Conversion; spending hours poring over Excel spreadsheets and calculating the effectiveness of advertising campaigns. 

Prior to launching Net Conversion, Ryan invested his analytical efforts in the travel industry, including the world’s biggest theme parks, Walt Disney World and Universal Orlando Resort.  He has a Bachelor of Arts in Economics from the University of Florida and a Master of Business in Finance from Rollins College.

What do you do best?

Tell a story with data

What makes you the best?

We continuously challenge ourselves to question what we’re doing and find new ways to measure it

Biggest success?

Net Conversion, agency is bigger than I dreamed, and we work with some of the most talented people I've ever worked with in my career

What are your business aspirations?

To become the leading digital media agency in the Travel / Hospitality Industry

What are your personal goals?

Retire / Semi-Retire in the next 5 - 10 years

Most challenging moment?

1st year starting Net Conversion, underestimated the sales cycle and took longer to build then initially thought, but wouldn't have done it any other way

Favorite Motto:

"Numbers don't lie"

Favorite People:

My wife, son and the team I work with at Net Conversion

Favorite Places:

Captiva, FL. Carmel, CA and NYC

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