Tom Feuer: Director of the Los Angeles Bureau of Cronkite Sports, Arizona State University

My NativeAdVantage:


Tom Feuer is director of the Los Angeles Bureau of Cronkite Sports, a sports journalism program that prepares students for careers in sports media and communications. He directs the sports bureau at the ASU California Center, leading students in coverage of professional and intercollegiate sports in Southern California. Feuer has more than 25 years of experience producing some of the world’s largest sporting events, including 11 Olympic games. He is a four-time Emmy winner for production of the 2004 and 1988 Summer Olympic Games as well as the 1999 World Track and Field Championships. He also is a 22-time National Telly Award winner.

Most recently, Feuer served as executive producer of FOX Sports Net, annually supervising content production on more than 800 sporting events, including the Los Angeles Dodgers, Lakers and Angels. He also has worked for other major media and sports companies along the West Coast such as MSNBC, ESPN and Nike as well as Turner Sports in Atlanta.

For MSNBC, Feuer led editorial efforts on NBC’s websites for the 2002 Winter Olympic Games in Salt Lake City. At Nike, he created and managed the company’s major global public relations productions, including the 1996 Summer Olympic Games. As director of the Cronkite Sports bureau, Feuer develops partnerships with local and national television and digital sports networks and directs student work. Feuer earned his bachelor’s degree from the University of California, Los Angeles, graduating Phi Beta Kappa.

What do you do best?

Probably that I can manage multiple projects at any one time without too much difficulty

What makes you the best?

Attention to detail!! Also, I am very passionate about what it is that I do, and I have a desire to see others succeed

What are your aspirations?

I am driven to get the most out of myself…whether that be in teaching, producing a live volleyball telecast, commentating…When all is said and done I want to know that I never “mailed anything in"

Biggest Success?

I am most proud of having been a part of 11 Olympic television/digital broadcasts and winning four national Emmy awards for my work in sports media.

Most Challenging Moment?

There have been many. Corporate environments and navigating the internal and external politics are very challenging. It is like a chess match where you have to interpolate how people are going to react to what you say and do.

Favorite Motto?

This is the newest one that I like: “Don’t be a yellow taxi in an Uber world”

Favorite People?

My main go-to "North Star" person is Kevin Monaghan, Sr. VP with NBC Sports. I am also blessed with close friends from my junior high and high school days whose counsel I still seek and value. My wife and my mom of course!

Favorite Places?

Who doesn’t love Hawaii? I also enjoy Monaco and much of Western Europe

Favorite Products?

I am not terribly materialistic but I rely upon my Apple products at home and at work. I just bought a new turntable and Netflix is wonderful.

Current Passions?

Beach volleyball, running, skiing, “Making A Murderer,” on Netflix and time with friends and family.