Ginalisa Monterroso: Founder/President, Medicaid Advisory Group

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Ginalisa Monterroso is the Founder and President of Medicaid Advisory Group - a company that advocates for patients and families who need Medicaid and Medicare. She has more than 25 years of experience consulting, managing, and processing Medicaid eligibility applications for some of the most prestigious nursing homes and medical facilities in the New York and surrounding areas.

What do you do best?

I really know how to navigate the ins-and-outs of the healthcare system, especially in relation to Medicaid and Medicare. It’s full of bureaucracy and red tape. I’ve seen how families are denied Medicaid even though they are actually eligible for it. I’ve spent a long time in the industry, so I know which questions to ask and who to call to get problems fixed.

What makes you the best?

I think my empathy not only drives me to want the best, but it also helps us achieve the best. That empathy drives me to work harder for our clients who are desperately in need of healthcare assistance. I feel their empathy and I’ve actually experienced their situation with my own daughter, Tara, who was born with Down syndrome. I believe this form of empathy helps me build better relationships with our clients and that in turn makes them feel more empowered.

What are your aspirations?

My aspirations revolve around my two children and creating a future that is better for them. I want to make sure my daughter, Tara, never has to worry about being cared for if anything were to happen to me. I want my son, Chaz, to accomplish his own goals that he set for himself. They aren’t my ambitions for him, but I know they are his own ambitions and that will lead to happiness.

Biggest Success?

It’s not easy being a single mother and leading a business. It takes a toll on your personal and social life, and I’ve seen business tear a part many families. I think my biggest success is my family has remained extremely close, despite the long hours this business takes. To me, that is my biggest success and what I am most proud of.

Most Challenging Moment?

When doctors told me my newborn was born with Down syndrome – that had to be one of the most challenging moments in my life. Doctors encouraged me to give my daughter up for adoption, saying I didn’t have the resources to care for my baby. I’ve proved them wrong. My daughter, Tara, is the inspiration for my business, Medicaid and Medicare Advisory Group.    


Do not let tragedy define your life. Whether it’s a sickness or you lose a job, you cannot get caught up on the negatives in your life. I continually use this motto in my life and business. If something looks like it’s a bad situation, I find a way to make it better.

Favorite People/Role Models?

Jennifer Lopez is an inspiration to me as a Latina entrepreneur. She’s self-made, an entrepreneur, Puerto Rican and from the Bronx – like me. Through all her success, she’s never forgotten where she came from. She’s also found a way to inspire others who have never met her. I hope my work and life inspires other Latinas like that.

Favorite Places/Destinations?

Disney World. It’s the happiest place on Earth and I get to spend time with my family. Now if I can only get them to pay for that endorsement.

Favorite Products/Objects?

Our team of social workers recently developed The Medicaid App, which I’m really excited about. It’s a free mobile tool that allows anyone to find out within minutes whether they qualify for Medicaid. Users answer a few questions on their income, family, employment, etc – and the app calculates whether they are potentially eligible.

Current Passions?

Don’t hate me for this but I love helping our economy grow from shopping. I especially love my handbags. I guess it’s another way to relieve my stress and separate myself from the world for a little while.