Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators. As the Global CEO of brand communications agency Citizen Relations, Jim constantly puts his experience to the test. Jim is also an award-winning author of "The Experience Effect" series and an adjunct instructor at New York University where he teaches a graduate class in integrated marketing. Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame – these are the accolades that Jim Joseph has amassed through his long career in marketing. But none are more important than the daily badge he wears with the most pride – Dad.
"Out and About Dad" is Jim’s latest and most personal adventure to date...an award-winning book that chronicles his unique journey as a father during a very unique time in our cultural evolution.
What do I do best?
I excel at bringing it all together into a workable brand strategy and business model while rallying everyone around the shared vision.
What makes me the best version of myself?
Empathy. I can feel where everyone else is coming from.
What are my aspirations?
a. PERSONAL To help and watch my family succeed in whatever they want to do.
b. BUSINESS Continue to drive thought leadership in our industry and to inspire the next generation
My Biggest Success?
Balancing family demands with career accomplishments without compromise…or at least without too much compromise.
My Most Challenging Moment?
Coming out as a divorced, single, gay dad back at a time when none of that was acknowledged, discussed, or embraced…and trying to raise my kids and progress my career at the same time.
Everyone can win.
My Favorite People/Role Models?
a. PERSONAL My husband who has re-created his world to make our collective world happy and successful
b. BUSINESS One of my very first bosses at Johnson & Johnson who taught me to put the consumer first, to always understand all sides of the issue, and to strive for supreme empathy. And to recycle.
My Favorite Places/Destinations?
By far Paris. We always go there when we want to celebrate something so I have attached it to great accomplishments. We’re going there next to celebrate our 20th Anniversary. And I bought my first big watch purchase there when we sold our agency back in the day.
My Favorite Products/Objects?
SONOS home music system. iPhone, Paul Smith shirts.
My Current Passions?
Writing: about fatherhood, marketing, pop culture. And cheesy EDM and dance music.