Aaron Perlut: Founding partner, Elasticity

My NativeAdVantage:


Aaron Perlut is founding partner of St. Louis-based integrated communications firm Elasticity. Formerly a senior Omnicom (FleishmanHillard) counselor as well as a communications executive for two of the nation's largest energy companies, he has spent some 25 years in media, public relations and digital marketing, helping a range of organizations -- from Fortune 500s to professional sports franchises to economic development authorities to well-funded startups to non-profits -- manage reputation and market brands across multiple channels in an evolving media environment.

What do I do best?

I do very little well but perhaps grow facial hair as I’m broadly considered the world’s leading free facial hair advocate.

What makes me the best version of myself?

In business or life, when I set my sights on something, I aggressively chase it until I catch it. Just ask my wife.

What are my aspirations?

I want my kids to grow up to be happy and productive and hope that Elasticity will continue to grow and do great work so that I can buy myself a nice set of forks and knives.

My Biggest Success?

No question – that my wife still loves me and my kids seem relatively well adjusted.

My Most Challenging Moment?

Leaving a well-paying job at the world’s largest PR firms with absolutely nothing to start Elasticity with two colleagues and what we believed to be a bold vision for the future of our industry.  

My Motto?

Simplicity is the ultimate sophistication.

My Favorite People/Role Models?

Bill Johnson, president of the Tennessee Valley Authority and my professional mentor; and Malcolm X, because he lived a life of continual evolution and growth, always expanding his knowledge and outlook until his untimely murder.

My Favorite Places/Destinations?

Right now, anywhere in Colorado.

My Favorite Products/Objects?

If Mr. T endorses or uses it, I’m in.

My Current Passions?

I love watching my boys grow up, trying to hang on to playing some semblance of basketball while not embarrassing myself and I’m trying to learn how to play guitar although I’m really terrible.