Alex Assoune: Founder, Panaprium

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Alex Assoune is the founder of Panaprium. Created to provide quality products and influences around the attitude of healthy living, this brand spreads awareness about how smart exercise rejuvenate our body, mind and soul. Based in Berlin, Germany, Panaprium offers comfortable, smooth and elegant yoga clothing, and answers any questions you might have about yoga.

What do I do best?

I am a fast learner. I love new experiences and learning something new. I am not an expert at anything yet because I try to learn about new topics constantly. Growing and becoming the best version of myself is very important to me.

What makes me the best version of myself?

Discipline. I am very organized and stay committed to anything I begin. I believe consistent effort can get you where you want to be. Staying patient, and going at it with all you have is key to succeed. And never giving up.

What are my aspirations?

I am currently working on becoming more of myself. I firmly believe that to do more, I have to be more. It is essential to the success in my personal and business life that I capitalize on my strengths while lowering my weaknesses.

My Biggest Success?

Moving abroad can be very scary. Staying away from friends and family over long periods is very uncomfortable. I had to get past that when moving from France to Germany. While both countries are not far from each other, people think, work and live very differently. The cultural environment seemed really unfamiliar at first, but it was a powerful learning experience.

My Most Challenging Moment?

I have been vegan for more than two years now. I started eating only plant based foods around the same time I started yoga. Completely changing the way I eat and my relationship with food was quite challenging. But I feel a lot better now. I have more energy, I sleep better, I am more effective and focused at work.

My Motto?

“Discipline is the bridge between goals and accomplishment.” This a quote from Jim Rohn and the key to getting all you want. It definitely has worked for me in the past and I truly believe it can help everybody. Disciplined effort is required to get the results you are looking for.

My Favorite People/Role Models?

My really close friends. I really like to hang around people I admire who inspire me every day. They are the nicest and the greatest, very successful but also very genuine people. I am never the smartest one in the room as I always try to learn from everybody I meet as much as possible.

My Favorite Places/Destinations?

There is no place like home. It just makes me happy. Not so much the location but more the people. Being surrounded by friends and family is the best. Telling jokes and laughing at stories really is enjoyable. Overall being in a safe and happy place.

My Favorite Products/Objects?

My phone. There is nothing it cannot do. Reading, listening to music, surfing the internet, connecting with people and growing the business.

My Current Passions?

My business. I love coming up with new products for Panaprium and watching people getting excited as much as I do. This takes up a lot of my time and there is not much place for anything else at the moment. And I would not have it any other way.