In the year 2000, Heather Logrippo was lucky enough to land a job working for a tiny internet startup. That start up grew to be a 500 million dollar company during Heather's seven year tenure. As a result, Heather was able to take the experience she gleaned in that position to go out on her own. In 2007 she bought Distinctive Homes Magazine and had the unique pleasure of bringing a stodgy magazine into the digital age. In 2009, Heather hosted a fundraiser at her home, one of the guests, who happens to be a famous rock musician, asked her to help him market himself as a motivational speaker. After suggesting that getting a publicist might be a smart strategic move, this musician asked her to be his publicist. "I'm not a publicist," was her response. Not interested in taking no for an answer, he offered to be her first client and the rest, as they say, is history. The name was created as a lark, as she thought this would be a onetime deal. Something fun to do. But as the story goes, she liked it, and other companies started to take notice. Soon Expose Yourself PR started working with clients such as CRICO Strategies, a division of Risk Management Foundation of the Harvard Medical Institutions, and the Mayo Group, a large real estate holding company. Before you know it, this fun dalliance turned into something great, something exciting and, today, with five employees and a robust client list, that whole lot of fun is guided by a whole lot of passion.
What do I do best?
Connecting with people is something I have always done a good job with. I love people. I love learning about them. I want to know what makes them tick, what makes them happy, what do they do? What do they aspire to be? With that, I always aim to leave them better off than I found them. Usually, I try to impart some info that I have learned that will help them get to their goal. I’ve been through a whole lot in my life and if I’m still standing and not in a gutter somewhere, there is hope for EVERYONE!
What makes me the best version of myself?
Resilience. I’m the happiest person you will know. Despite the struggles I’ve been through – and I really have experienced some devastating tragedies, as well as an incredible amount of pain – I always smile. I know there’s always someone who has it worse than I do, so I just try to remember all of the wonderful things I do have in my life. Yes, I get upset and even depressed, but I know I can come back from it and I always make lemonade. I am currently dealing with a disease called Trigeminal Neuralgia – nicknamed the Suicide Disease – and it is making running a business a challenge, to say the least. But I’m still able to recognize that I am very lucky to have my own business, as well as an amazing staff, and I know we’re all going to work towards a more positive place together. I know that sounds horrific, but if all of these things didn’t happen, I wouldn’t be here, and here is pretty nice.
What are my aspirations?
I want to get to a point where I can spend my time and energy helping others. I want to be financially free so that I can help other totally-stressed-out mothers through their toughest times. I’m working on finding a way to do that. It’s my mission.
My Biggest Success?
My children. I had a really difficult childhood, so I thought that my kids were going to grow up and fall into the same cycle I did as a child. But guess what? They are the best kids ever! They love me, and I talk to them; they tell me everything, and they say they love me, and I say I love them! WHO KNEW!?!?!?!
My Most Challenging Moment?
Letting go. My ex-husband had a child with the woman he left me for. That was hard because I can’t help but think about the effects it will have on my daughter. I like to control things and I didn’t want the “messiness” of half siblings (I know, control freak). But I let it go. It’s not for me to control. My daughter will get used to it and it’s ok. But that’s not how my mind map was, so I had to change my map. That is something I have had to, and will continue to need to work on; changing the way I think about something, learning to view hard times through a positive lens, when the situation is out of my control.
Be happy for what you have, not unhappy for what you don’t have
My Favorite People/Role Models?
My husband is my favorite person and my role model. He married a woman he believed in. And then, I got sick and fell apart. Everything he thought he got, went away. He had to raise my kids, take care of the house, try to run two businesses he knew nothing about, be my chauffer, and nurse me in the hardest of times. He’s remarkable in every way. Not once did he complain, lose his temper or even skip a beat. He’s rational, he’s a leader and he’s just the most amazing human being that has ever been born. I wouldn’t be here right now if it weren’t for him.
My Favorite Places/Destinations?
Right now I’m loving my hometown of Moorestown, NJ. I am going back in a few weeks and can’t wait to soak in the (good) childhood memories. We also love traveling in Europe. There’s a little town in the Netherlands called Edam that is my favorite.
My Favorite Products/Objects?
I have a bath bomb obsession.
My Current Passions?
I wish I was cool enough to say something like – motorcycle racing with my husband on the weekends (like my friend CarrieAnne) but honestly, trying to run a few businesses while not feeling so hot is my passion at this moment – and trying to make my dream of helping out other stressed out moms come true