Created by the South African-born entrepreneur, Chef Hugo Uys, CHUT UP came out of a want to eat healthy food that could stand up to the real deal. After noticing friends and family slathering unhealthy condiments on top of dishes made of high-quality ingredients, he knew there must be a better option. Using great ingredients and South African-inspired taste profiles, we’ve created the next pantry must-have, and something that doesn’t mask your food, it elevates it.
What do I do best?
I’ve seemed to have lived multiple lives—as a fashion designer in South Africa dressing individuals like Miss World and Miss Universe, as a pet accessory producer selling globally including at Harrods and Saks Fifth Avenue, and lastly as a chef and founder of CHUT UP Condiments. The common thread? Doing what makes you happy. That’s what I do best.
What makes me the best version of myself?
It’s all about believing what you’re doing is going to have an impact on the world. Without the drive, you’re just coasting.
What are my aspirations?
I don’t separate personal and business. My goals are one in the same: doing what you love and having fun along the way.
My Biggest Success?
I believe your greatest success should be the one you’re working up to.
My Most Challenging Moment?
Working as an independent in the food space, it takes a lot to stand out amongst the clutter. Having recently founded CHUT UP Condiments, we worked hard to find our niche, using innovative cooking techniques and ingredients to create something that not only tastes great but also happens to be healthy.
CHUT UP, it’s not the end of the world.
My Favorite People/Role Models?
There are too many to mention, but I’m inspired by individuals who don’t wish, but rather “do.”
My Favorite Places/Destinations?
Anywhere sunny (and with a fully stocked bar).
My Favorite Products/Objects?
I love products that surprise you. In the kitchen: CHUT UP Condiments, Monk Fruit Sugar, Vitmix. In the home: L’Objet, Bowers & Wilkins Sound.
My Current Passions?
Changing the stigma around healthy. Healthy should be a given, not a compromise.