Brittany Risher is an accomplished writer, editor, and digital strategist. After working for health and lifestyle magazines and websites for nine years, she chose the self-employment path in August 2016 to work with and help more people. She specializes in creating content that boosts traffic, engagement, sales, and brand awareness. She has worked with everyone from start-ups to top brands, including Men's Health, Women's Health, SELF, Shape, Everyday Health, Beachbody, Whisky Advocate, and Egoscue.
What do I do best?
Something I do best is that I use both my left and right brain when working on a task or problem. I look at things with an analytical, logical perspective as well as a creative, holistic one. This benefits my work, as I can manage creative projects, keeping everything on schedule and avoiding potential problems, while at the same time developing and fine-tuning the actual creative content. And of course I can do each individually, which gives me the freedom to take on a variety of work, keeping me engaged and preventing boredom.
What makes me the best version of myself?
My work ethic makes me my best self. My drive to always do my best and help others has helped me build a positive reputation and, in turn, a network of colleagues who know me and my work. These individuals not only take my pitches but also seek me out to work together and refer me to potential clients.
What are my aspirations?
My personal aspirations include being a positive presence in life. The world has plenty of negativity, and it's easy to be caught up in that energy. I strive to seek out the good in every situation. It's not always easy, and I slip up, but I aim for that realistically positive outlook. Professionally, through my writing, I hope to help women cultivate confidence and to empower everyone to be their personal healthiest selves. There is no one way to be healthy—it's totally individualized. Another professional goal is to develop and manage content strategies for more brands and individuals.
My Biggest Success?
My biggest success has been leaving the steadiness and benefits of my highest-paying full-time job to go freelance. I was unfulfilled by the work, and the work environment was stressful, frustrating, and de-motivating. Knock on wood, it's been more than a year, and I'm much happier, and also able to support myself living in New York City of all places.
My Most Challenging Moment?
Since my teens, Langston Hughes's “Dreams” has inspired me to keep striving for my dreams: Hold fast to dreams / For if dreams die / Life is a broken-winged bird / That cannot fly. / Hold fast to dreams / For when dreams go / Life is a barren field / Frozen with snow.
I also recently discovered this quote by Maya Angelou, which reminds me to embrace the struggles and messiness of life: We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.
My Favorite People/Role Models?
My mom is my rock, my cheerleader, my best friend. There are also several yoga instructors whose presence I love to be in, because they have such energy: Jessica Matthews, Danielle Karuna, Kathryn Budig, Dana Trixie Flynn, Lauren Taus.
My Favorite Places/Destinations?
I've been to many Caribbean islands, but Grenada—the first I visited—remains my favorite. It's so lush, the people are incredibly friendly, and the local food is delicious. Another place I love is being in the arms of a loved one. There is nothing like feeling fully loved and protected in a long embrace.
My Favorite Products/Objects?
Gunas bags: As a vegan, I don't buy leather. Gunas bags are cruelty free, chic, and high quality.
My Blendtec: I eat at least one smoothie daily.
A yoga mat: I think of yoga as my playground, where I can explore, be curious, learn about myself, challenge myself, and get out of my serious side.
My phone: I only see my family about once a year, so I cherish that I can easily communicate with them, pretty much anytime, anywhere.
My Current Passions?
I'm currently passionate about embracing my true, authentic self. The older I get, the more I'm able to identify what I want to put out into the world, and the more confidence I build to do so unapologetically.