Jeremy Rue: Assistant Dean for Academics & Lecturer of New Media, UC Berkeley School of Journalism, & Emmy-nominated multimedia producer/author

My NativeAdVantage:


Jeremy Rue is the Assistant Dean for Academics, and continuing lecturer of New Media at the University of California, Berkeley Graduate School of Journalism. He is an Emmy-nominated multimedia producer, and co-author of Principles of Multimedia Journalism, a book published under Routledge Taylor and Francis about how media forms are packaged on the web into cohesive narratives. Rue formerly worked as a multimedia instructor for the Knight Digital Media Center at UC Berkeley; as a multimedia producer for the Oakland Tribune; as a multimedia producer and instructor for a Carnegie-Knight funded reporting fellowship; and as a print reporter for Pulitzer newspapers in California Central Valley, where he covered city government, courts and crime. He has spoken at conferences for the Associated Press Managing Editors, American Association of Sunday Feature Editors, the Association of Alternative Newsmedia, National Association of Hispanic Journalists, and the National Association of Black Journalists. He has led several newsroom trainings on the transition to digital journalism, including National Public Radio, American Public Media and the University of California Office of the President. Rue is the recipient of the 2007 Dorothea Lange Fellowship for his photo documentary work on migrant farm workers in the California Central Valley. He studied computer science as an undergrad, and is an experienced web developer with knowledge in HTML/CSS, JavaScript, and a variety of other scripting languages. He has a Master of Journalism degree from UC Berkeley.

What do you do best?

I'm a former web developer/coder, and I was able to take that skill and meld it with the craft of journalistic storytelling. I love researching the nuance, design, and impact of interactive multimedia web stories. There is a tremendous power of leveraging all the different media types — text, video, photo, and audio — to imbue an audience with a story's essence.

What makes you the best?

I'm far to modest to ever claim such a title. But to the second part of the question about how I got here was persistence, an enterprising spirit, and a little bit of chance. I think employers in this industry value strong work ethic, people who volunteer for every opportunity, and push the boundaries of the craft with innovative thinking. I try to be fearlessly experimental, passionate about my work, and detailed to a fault.

What are your aspirations?

To make a positive difference in the lives of others with the work I do. There is an old adage that says teachers affect eternity, because they never know where their influence stops.

Biggest Success?

Being in the position I am today.

Most Challenging Moment?

Dealing with the death of a colleague who stood up for me, trained me, and believed in me. Paul Grabowicz was the founder of our New Media program and passed away in late 2015.


"If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." - Antoine de Saint Exupéry

Favorite People?

My family. My daughter reminds me to be young and to appreciate life at every moment.

Favorite Places/Destinations?

Many of the redwood forests in California.

Favorite Products/Objects?

I'm a sucker for modern technology with vintage designs. I like the old Leica camera looks, leather sheath.

Current Passions?

I'm really fascinated by encryption technologies. Many people think of encryption as only a method of hiding content. But there is a whole other layer that deals with verification and building trust networks. It will be interesting to see the novel ways of how it could shape the digital ecosystem in the future.