Mario Proietti: Co-founder & CEO, LocationSmart

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Mario Proietti is a co-founder and CEO of LocationSmart. In his capacity as CEO, Mario has overseen the establishment of LocationSmart as an industry leader in location based services as a supplier of infrastructure to wireless carriers and cloud-based services to enterprises. Mario has spearheaded the creation of LocationSmart as the operator of the most comprehensive Location-as-a-Service (LaaS) platform in the industry. Prior to LocationSmart, Mario worked as Director of Advanced Development at AirTouch Teletrac, where he led R&D activities for its ground breaking mobile location services. He also oversaw FCC regulatory initiatives for Teletrac's use of spectrum for location monitoring services, presenting before offices of the FCC, NTIA, Congress and the White House. Earlier, Mario held leadership positions at GM Hughes Electronics, in the Communications Systems Division of the Ground Systems Group, working on a number of first of their kind wireless and location systems using spread spectrum technology. Mario held supervisory and operations positions at Consolidated Edison and American Express prior to joining Hughes.

What do you do best?

I think I’m a good problem solver. I make it a point to look at situations from all angles so I can properly assess before embarking on a solution.

What makes you the best?

I never give up and I look at problems from multiple angles.

I will chip away at a problem, assess the situation and then move forward step by step until I have it solved. I might not end up at the original or most desired outcome but I do tend to end up at the best solution possible given the situation.

What are your aspirations?

Personal – I always strive to leave a positive impact on others and I do my best to leave things better than I found them.

Business – I aspire to solve problems nobody else has solved before or solve them in ways that haven’t been done before.

Biggest Success?

My biggest success is raising two wonderful daughters with my amazing wife of over 30 years, Kathy. They all bring me joy every time I see them or hear their voices.

Most Challenging Moment?

My parents had a small family business when I was growing up in New York City and there was an expectation that I would help run it at some point. When I was applying to colleges, the underlying hope was that I would choose a local school so I could commute, avoid room and board costs and help with the business.

When I was accepted and offered a scholarship by RPI, my dream school, I was faced with a difficult dilemma. RPI is about 4 hours from the City in upstate New York and there was no way I could stay involved in the business if I went there. Choosing to go there was an extremely difficult decision because I had to choose between helping my family or pursuing what I felt I needed to be doing. I decided to attend RPI, which in the end, worked out for everyone. I got a great education and my younger brother took over the business and ran it very successfully for many years. Our parents were always supportive of both of us and our sister who has successfully pursued her own path as well.


Onward and upward!

Second favorite motto:  Are you kidding me?!

Favorite People/Role Models?

I admire Abe Lincoln and Harry Truman. Both were underestimated and they achieved greatness against incredible odds after experiencing failure earlier in life. They were ordinary people thrust into extraordinary situations and they succeeded in changing history. Through it all they remained humble.

Favorite Places/Destinations?

I enjoy Maui, New York City, and the Sierra Mountains region, especially Lake Tahoe and Yosemite. I like a diversity of environments because each has something unique to offer. Also, I’m not really bothered if there is no cell or internet connectivity – in fact, I relish it!

Favorite Products/Objects?

Google search. Contact lenses. Nespresso. Shaped skis.

Current Passions?

I love to work with my hands around the house. It doesn’t matter if it is gardening, washing the car, fixing a leak, making or repairing a piece of furniture, adding a room onto the house or tearing one down. I love the idea of seeing something take shape before my eyes and going from something dysfunctional or useless to something beautiful and useful.