Felena Hanson: Founder, Hera Hub

My NativeAdVantage:


Felena Hanson is the founder of Hera Hub, a spa-inspired shared workspace and community for female entrepreneurs and author of Flight Club - Rebel, Reinvent, and Thrive: How to Launch Your Dream Business, which provides tools and resources to women in every stage of launching their business. For more information, connect with Felena on Twitter, @felenahanson.

What do you do best?

Connecting people. My intuition is strong and I inherently know when two people should meet.

What makes you the best?

I’m very perceptive and a good listener. I know how to read between the lines (read people). This comes from truly caring about other people. I enjoy making other feel important by giving them all my attention. It feels really good when you allow someone else to shine!

What are your aspirations?

To support over 20,000 women in the launch and growth of their business by 2020.

Biggest Success?

Taking Hera Hub international (via a licensing model)

Most Challenging Moment?

It was May 6th, 1996 at about 9pm - I was exiting the freeway in Ocean Beach, California (via a bit of a blind intersection). A fire truck ran the red light at about 40 miles per hour and collided with my small Jetta.  No airbag, no lap belt, nothing.  At 22 years old I came literally inches away from losing my life. It took the emergency crew well over an hour to pull the fire truck off my car with a crane and then use the Jaws of Life to pry me out. I was conscious, but in shock, the entire time. I broke well over 20 bones in my arms, legs, and face… including my clavicle and pelvic bone.  The doctors told my father I would likely never run again.

It was a long road to recovery; I went through dozens of surgeries, some immediately, some in the following years.  I still have residual challenges, as I have enough titanium in my body to build a small robot.  I was in the hospital over a month and confined to a wheelchair for several months following. I defied the doctor’s predictions and have been running full and half marathons since 2006.
There are so many things one learns from an experience like this. The accident gave me an incredible perspective on life. I believed that because I survived it, I must have been put on this earth to do something important. I also learned very early on that none of us know when our last day on this earth might be and we must live each day as if it was our last! This experience has given me the gumption and courage to try new things, think bigger, and live courageously. This inspired me to be venture out on my own, I wasn’t afraid to try new things anymore because I lived through the worst.


What doesn’t kill you makes you stronger.

Favorite People/Role Models?

Linda Lattimore - She was (and still is) a role model as I began my entrepreneurial journey at age 30.  We first met when she launched an organization called Women’s Global Network (funding micro-credit loans to support women launching businesses in developing nations). She is a natural leader and connector; I learned a lot from her about the importance of “tribe”.

Gary Vaynerchuk - because he doesn’t sugar coat what it takes to be an entrepreneur.  I love his, raw, “tells it like it is” style.

Favorite Places/Destinations?

Traveling to countries that push my limits - culture, religion, history.

Wine tasting (anywhere).

Favorite Products/Objects?

Running shoes, iphone, twitter, acuity scheduling

Current Passions?

Becoming a better leader

Sharing my perspective through video and writing