Eric Yaverbaum: Chairman & CEO, Ericho Communications, best selling author & national television pundit

My NativeAdVantage:


Eric Yaverbaum co-founded Jericho Communications and served as President from 1985 until it’s acquisition by MDC (publically held and traded on the Canadian Exchange) and subsequent merger with Kirshenbaum Bond & Partners in 2006. At the time, Jericho was ranked nationally as the 21st largest public relations agency in the country and the 11th best agency in the country to work for. A hands-on manager and strategist, Yaverbaum has been repeatedly called as an “industry legend” and “social media guru”  in the national media for three decades. He regularly advises some of the world’s most prominent CEOs and corporate titans on all aspects of strategic planning, media relations and crisis preparedness and has advised everyone from the Chairman’s of the Fortune 500 (including companies like Domino’s Pizza to Sony, Progressive Insurance and Berkshire Hathaway)  to  King Abdullah II to Presidential candidates to the United Nations.

What do I do best?

I wake up happy. Which annoys a lot of people. My glass is always more than half full; I never miss a second. It’s 3:42 right now. This is gonna be my best 3:42. Won’t matter what minute is that you ask me that. It’s the best one I’ll ever get. Always. I don’t miss any.

What makes me the best version of myself?

I don’t do drama, particularly because I try to spend time with other optimists. It’s just a better way to live, surrounded by positive people. There’s no exceptions to the highest and best use of my time or anyone’s for that matter, the drama is neither highest or best and I like my time a lot! I live in the moment.

What are my aspirations?

Personal? Personally, what I care about the most are my kids. I want them to live and breathe the examples I do my very best to live. I want my kids to get every second the same way I get every second. My father used to always remind me “this too shall pass.” Hard times pass, they always do, and I don’t want my kids to live in those spaces. I want them to enjoy every moment of their lives.

Business? I just wanna keep loving what I’m doing. I don’t need more money. I don’t need tons of stuff. I just wanna love what I do. Why would you want anything else?

I have the one thing most people never feel like they have in life. I have enough.

My Biggest Success?

My son. He had a challenging childhood, and he’s just getting better and better. I take such pride in where he’s going to come out of the other end of all the difficulties he’s faced. I can’t wait to see it.

I wish I could I could claim the same of my daughter but her success in life was just all hers and her mothers’ good genes.

My Most Challenging Moment?

Getting divorced. It’s the one time in my life I gave up. I know I couldn’t have continued to live the life it would have required, as the permanent caretaker of someone with multiple sclerosis, but nothing comes close to that in terms of the most difficult, significant challenge I’ve ever faced.

My Motto?


My Favorite People/Role Models?

My mom. She’s a PhD after going back to college and a tenured professor. And my dad – his integrity, his honor, his sense of the value of family. He taught me how to be a parent, which is the best thing I’ve ever done with my life.

My Favorite Places/Destinations?

Favorite place? Home. Not the literal structure itself ever, but the whole state of mind. That means my favorite place is wherever I am and who I am with. There’s people in my life that I would say are “home”.

My Favorite Products/Objects?

The “rock of defiance” that  I gave my son during a particularly difficult time for him. Its just a simple rock with a D on it. He still has it.

My Current Passions?

Waking up? Surfing is a new hobby. I love the ocean, sailing, the beach. And I love working out. It makes me feel great the rest of the day. It’s changed my life for the better to a degree that I can hardly calculate it. Priceless actually.