Dean Bender: Founding Partner & President, B/HI

Dean Bender is a founding partner and president of B/HI (formerly Bender/Helper Impact). The agency is a full-service public relations and marketing communications firm that specializes in the development and implementation of corporate and consumer-oriented campaigns for entertainment-based businesses and technology providers for entertainment companies. Having counseled a wide range of entertainment and corporate-related clients over the years, Bender is currently responsible for the agency’s day-to-day operations. In that role, he oversees the agency’s four key practice areas, which include Entertainment Content/Digital Entertainment, Interactive Entertainment/Games/esports, Consumer Products and Consumer Technology. With an in-depth knowledge of the issues, trends and policies related to these areas, Bender provides corporate, branding and product consultation to the entire firm’s roster of clients including Fox Consumer Products, Nexon, Lionsgate Interactive, DC Entertainment, Cartoon Network, CBS, Fandango, IMAX VR, RCA/Technicolor and Magnolia Pictures, among many others.

Prior to the establishment of B/HI, Bender spent the previous decade in executive positions at entertainment-based public relations agencies Rogers & Cowan and ICPR Public Relations. From comprehensive and strategic campaigns to damage and crisis control situations, he has worked closely with such recognizable industry leaders as Rupert Murdoch, Reed Hastings and Al Gore on behalf of 20th Century Fox, Netflix and Current Media, respectively. Bender holds a Master’s Degree in Mass Communications from San Diego State University and a Bachelor’s Degree in English Literature from UCLA. He lives with his wife, Janice, in Manhattan Beach, CA. They have two children, Lynnsey Bender Napolitano of Alexandria, VA and Alex Bender, Mountain View, CA.

What do you love most about Your City?

The ability to go from the ocean to the desert or the mountains in two hours.

Favorite breakfast meal & restaurant?

My favorite restaurant for consuming my oatmeal is Urth Caffe in West Hollywood -- tons of options to liven up the normally bland oatmeal.

Favorite restaurant in general is a super relaxed and family owned Mediterranean restaurant in the beach town of Hermosa Beach, CA, Poulet du Jour. So fresh. The babaganoush is heavenly.

What are you doing at:

6:00 AM – Deep into a daily fitness routine

10:00 AM – Meeting with a division head of our company

12:00 PM - Favorite Power Lunch spot/meal?

Our local Italian restaurant, Il Moro – Penné Arrabiatta

7:00 PM -  Most likely viewing my daily one hour of TV on CNN, MSNBC or an original Netflix, Hulu or Amazon program

11:00 PM – Sound asleep

What drink do you need to get through the day and at the end (and how many)?

I’m a late in life coffee drinker so I kick off the day with a caffe au lait and then end the day with a flavored sparkling water. Not much of a weekday alcohol guy.

Most used App/Favorite Instagram Account?

Twitter, Twitter and more Twitter for my news and industry updates. I’m not on Instagram.

What should everyone try at least once?

Run a marathon. The discipline to prepare is extraordinary.

Where do you enjoy getting lost?

Love the serenity of a golf course. Most golfers fixate on their game. Not that I don’t but the tranquility and landscape are heaven.