Lynn Tesoro: Co-Founder & CEO, HL Group

Lynn Tesoro is a globally recognized communications executive recognized for her depth of knowledge within the fashion, luxury and lifestyle-related industries. She is an accomplished leader with a deep record of engaging with leading consumer brands to identify and implement growth and positioning strategies in highly competitive markets. Associated with prominent brand launches among a notable roster of clients, Lynn’s enduring, high-level editorial relationships provide clients a considerable insight to media outlets encompassing print, broadcast, and digital channels. With a depth of expertise in brand consulting, she keenly develops programs that launch, grow or re-establish brand presence in both strategy and execution. Lynn is CEO and co-founding partner at HL Group which was established in 2001. HL Group is a strategic marketing and communications firm based in New York City and Los Angeles that focuses on top-tier public relations and robust multi-platform programs. At HL Group, she represents many globally celebrated brands within industries including fashion, luxury jewelry, travel and hospitality, retail, interior design, and consumer products. HL Group has been featured on the New York Observer’s Annual PR Power List every year since 2013, and was ranked #1 in 2016.

Prior to founding HL Group, Lynn spent seven years as the Senior Vice President of Corporate Communications at Polo Ralph Lauren, overseeing media relations, launch initiatives, and advertising across the collection brands within the company’s portfolio. Prior to her position at Polo Ralph Lauren, Lynn served as Global Vice President of Public Relations and Retail Marketing at Calvin Klein Inc. for six years, during which she headed PR and marketing through a period of significant growth and expansion. Lynn began her career at Giorgio Armani Fashion Corp, the licensing company of Giorgio Armani S.p.A., as Director of public relations and retail marketing. Lynn has been recognized on StyleCaster’s New York Fashion Power List and one of BizBash’s The Top 500 People in Events in 2018. A sought-after communications thought leader, Lynn has been featured in national and industry media including WWD, Fashionista, Forbes, HuffPost, Town & Country, PRWeek, etc.

What do you love most about Your City?

I have lived in and around New York City my entire life. The city has never failed nor disappointed me over so much time. I love it all.

Favorite breakfast meal & restaurant?

I am a creature of habit -- Michael’s or Café Cluny in NYC. My favorite breakfast is two eggs over easy with home fries. As the years pass, home fries often turn into spinach.

What are you doing at:

6:00 AM – I am on my way to the city answering emails, texting my kids, sending crazy “reminder” emails to my assistant, looking at Instagram and reading news online.

10:00 AM - Meetings with clients or staff and preparing for the day and probably the evening.

12:00 PM - Favorite Power Lunch spot/meal?

Michael’s or Lambs Club for grilled chicken and salad….but it’s all about the company

7:00 PM - I am either heading home to a glass of wine and dinner with my husband and answering emails/returning calls…or on my way to dinner with a client or one of my kids in the city.

11:00 PM – Pretty much shutting it down.

What drink do you need to get through the day and at the end (and how many)?   

The morning starts with two coffees, then water all day. At the end of most days I love a glass of wine or a vodka on the rocks when I’m out to dinner…never fails to shake off the edge of a day.  

How many?  Depends on the day.

Most used App/Favorite Instagram Account?

I use a lot of apps but my current go-to apps are Flipboard which give me a quick look at current articles across a lot of online media; and a new app called Happy Not Perfect that takes five minutes and helps you focus and breathe thoughtfully. My favorite IG account is Tunameltsmyheart…makes me laugh 

What should everyone try at least once?

Ride a horse

Where do you enjoy getting lost? 

I can get lost anywhere just give me the time to do it.