Sophie Roche Conti: Partner & VP Public Relations, Catherine Miran

Sophie Roche Conti is Partner & Vice President of Public Relations at Catherine Miran. Born in France and raised in the U.S., shes part of the new generation of fashion PRs. Bringing life to established legacy brands and helping grow strong emerging brands, her philosophy revolves around communicating with intimacy and specificity.

My Goal of the Day: Get to all my meetings on time and send through all time sensitive materials. Also, enjoy the moment.

My Thought of the Day: Have fun, get it done.

My Action of the Day: Uptown, Downtown, Midtown, Brooklyn back to Downtown back to Brooklyn.

What do you love most about Your City?

Every New Yorker’s collective ambition.

Favorite breakfast meal & restaurant?

I only have breakfast when I’m on Holiday; otherwise I power through the morning and wait until lunch.

What are you doing at:

6:00 AM – Emerging, reading emails in bed, perusing the news of the morning. I need 1x hour of quiet before I can be 100% active and engaged. Running the agency requires me to give, share, manage and engage all day – a little morning mediation is the best way to stay energized!

10:00 AM – By 10am I’ve caught up with my team and I’m likely on the phone with a client in Europe. My day is typically split working with our European clients in the morning, and American clients in the afternoon.

12:00 PM - Favorite Power Lunch spot/meal?

Sant Ambroeus on Lafayette. The service is perfect and no one ever rushes you to get up; you often need the time to linger over an idea during a business lunch.

7:00 PM -  Wrapping up at the office, meeting a client, friend or editor for a drink or dinner – it’s important for me to see work friends socially and ping pong ideas to get different perspectives.

11:00 PM – I’m either asleep in front of Chef’s table, at the office prepping an event or wrapping up a dinner/event.

What drink do you need to get through the day and at the end (and how many)?

I alternate between Nespresso and water throughout the day.

I read somewhere that being a CEO is like being an athlete – Your body needs to be cared for and well maintained to give you what you need to execute to the best of your ability throughout the day.

Most used App/Favorite Instagram Account?

I follow a broad range of accounts from memes, artists, designers, fashion news. Go-to’s are Diet Prada, Michel Gaubert, Official Sean Penn, Simplicity City and Subliming.

What should everyone try at least once?

Lymphatic massage with Martine de Richeville, and also, oat milk!

Where do you enjoy getting lost?

I enjoy many things and consider myself a true bonne vivante but getting lost is not one of them!