Barak Shragai is the founder and CEO of IMGN Media, home to entertainment brands that super-serve social audiences across cultures and niches. IMGN content uses next-gen formats such as memes, short-form videos, gifs and animations, and defines internet trends, features multicultural perspectives and drives buzz around pop culture news. Shragai founded the company in 2015 to solve one of the most painful challenges for today’s publishers, which is the traditional friction between content and audience. Initially a production house for Instagrammers called Comedy.com, the company has evolved into a dominant social programming company shaping internet culture. IMGN Media is an independent startup backed by several of the leading companies in the entertainment space, including UTA and KDC Media Fund.
What do you love most about Your City?
Favorite breakfast meal & restaurant?
Breakfast: Bagels at Chobani in SoHo
What are you doing at:
6:00 AM – “Shacharit” - the Jewish morning prayer
10:00 AM - Responding to emails at the office
12:00 PM - Favorite Lunch spot/meal?
Twelve Chairs in Soho
7:00 PM - Subway on the way home
11:00 PM - Watching Netflix and TV with my wife
What drink do you need to get through the day and at the end (and how many)?
Coffee, 3 times a day
End of day: Beer
Most used App/Favorite Instagram Account?
Most used app: Instagram
Fav IG account: Daquan
What should everyone try at least once?
Go to Jerusalem.
Where do you enjoy getting lost?