Barak Shragai: Founder & CEO, IMGN Media

Barak Shragai is the founder and CEO of IMGN Media, home to entertainment brands that super-serve social audiences across cultures and niches. IMGN content uses next-gen formats such as memes, short-form videos, gifs and animations, and defines internet trends, features multicultural perspectives and drives buzz around pop culture news. Shragai founded the company in 2015 to solve one of the most painful challenges for today’s publishers, which is the traditional friction between content and audience. Initially a production house for Instagrammers called, the company has evolved into a dominant social programming company shaping internet culture. IMGN Media is an independent startup backed by several of the leading companies in the entertainment space, including UTA and KDC Media Fund.

What do you love most about Your City?

The architecture

Favorite breakfast meal & restaurant?

Breakfast: Bagels at Chobani in SoHo

Restaurant: Carbone

What are you doing at:

6:00 AM – “Shacharit” - the Jewish morning prayer

10:00 AM - Responding to emails at the office

12:00 PM - Favorite Lunch spot/meal?

Twelve Chairs in Soho

7:00 PM - Subway on the way home

11:00 PM - Watching Netflix and TV with my wife

What drink do you need to get through the day and at the end (and how many)?

Coffee, 3 times a day

End of day: Beer

Most used App/Favorite Instagram Account?

Most used app: Instagram

Fav IG account: Daquan

What should everyone try at least once?

Go to Jerusalem.

Where do you enjoy getting lost?

Central Park.