As the US CEO of Mirum, Amanda Seaford is responsible for driving growth across Mirum’s 10 US offices and delivering meaningful work for our clients. Prior to Mirum, Amanda worked at Critical Mass for over a decade, where she most recently served as their Chief Client Officer overseeing all large, cross office global accounts, including Nissan/INFINITI. While at CM, Seaford also served as both Chief Marketing Officer and General Manager to their LA and Chicago offices. Amanda truly understands clients’ needs; she worked on the client side for over five years at Dell Computer, managing Dell Consumer’s online demand generation vehicles as well as Dell’s consumer eCommerce site. Amanda has an MBA in eCommerce and a BA in Economics, both from Vanderbilt University.
My Goal of the Day: Do the right thing.
My Action of the Day: Make time to Think. It’s the only way to be proactive instead of reactive.
My Pic of the Day:
A Day in My Life:
What do you love most about Your City?
You can’t beat the weather in San Diego – 70 degrees sunny almost every day.
Favorite breakfast meal & restaurant?
I love a good breakfast burrito and Broken Yolk in San Diego has one of the best.
What are you doing at:
6:00 AM – hitting snooze. I’m not a morning person. By 7 AM, I’ve lost the battle with the snooze button and have started reading emails and prepping for the day. I’m usually in the office by 8 or 8:30 AM and hit the ground running.
10:00 AM – some combination of client or Mirum discussions, emails, and walking the floor to see the latest work the team is producing
12:00 PM - Favorite Lunch spot/meal?
Blind Burro, amazing tacos just a couple of blocks from the office. I highly recommend the coffee rubbed salmon taco.
7:00 PM - Wrapping up final meetings or emails and debating the gym vs. dinner and a glass of wine. It’s about 50/50 as to which option wins on a given day.
11:00 PM – Checking my calendar to make sure I’m ready for tomorrow and prioritizing what needs to get done.
What drink do you need to get through the day and at the end (and how many)?
I start with 1-2 cups of coffee and then try to drink at least 2-3 liters of water. I typically end the day with a glass of red wine while I catch up on email or watch sports.
Most used App/Favorite Instagram Account?
ESPN and Fantasy Football apps. I’m obsessed with the New Orleans Saints and Kentucky Wildcat basketball.
What should everyone try at least once?
Everything. You don’t know if you like something until you try it.
Where do you enjoy getting lost?
Italy – I could drive through Tuscany stopping to enjoy the beautiful scenery and enjoy a nice meal forever. It’s so peaceful and truly breath taking.