April Uchitel: CEO, Violet Grey


My NativeAdVert:

April Uchitel is the CEO at Violet Grey, a content and commerce company that was born out of Hollywood beauty culture. Prior to Violet Grey, April was the Chief Brand Officer and founding team member at the digital shopping destination Spring. With over 25 years of experience in the fashion industry, working with global and emerging brands, April led brand curation, acquisition and strategic engagement efforts, bringing Spring’s total brand partners to more than 1,600. Prior to Spring, April was the EVP of Global Sales & Strategy at DVF, where for 9 years she ran global sales & merchandising, and played an essential role in developing DVF into the iconic brand it is today.

April has long been considered a thought leader in the fashion world, speaking at key industry events including Fast Company’s Innovation Festival, FIT’s Global Conference, Social Media Week, NYU’s Disruption in Luxury Retail Conference, and Master Card’s Women in Wireless Event, and is on the Style Board at Glam4Good. April is passionate about supporting and developing emerging talent has been a mentor in the prestigious CFDA Incubator program for the past 5 years. In 2015, The New York Business Journal honored April as part of their inaugural Women of Influence Awards.

My NativeAdVert: (Personal and/or Career)

My Goal of the Day:  Be present! (at work - stay focused, when home - give my attention to my family) this is not easy and is a daily conscious practice.

My Thought of the Day: Kindness goes a long way

My Action of the Day: Breathe deeply and purposefully 

My Deed of the Day: Self correct if small annoyances or petty frustrations start to derail momentum or impede productivity

My Tip of the Day: Don’t forget to eat

My Pic of the Day:


A Day in My Life:

What do you love most about Your City?

I am new to LA (16 months) from NYC and still think of “My City” as NYC  - but every day I compare the 2 cities less and less and love the community I am building that bridges both coasts! 

Favorite breakfast meal & restaurant?

Breakfast is (sadly) a Chai Latte  - fave restaurant is Spartina!

What are you doing at:

6:00 AM – Hopefully still sleeping for 45 more minutes

10:00 AM - In meetings

12:00 PM - Favorite Lunch spot/meal?

Pizzeria Mozza/chopped salad 

7:00 PM -  I’m out 2 nights a week on average at events or dinners that start at 7pm  - otherwise I am driving home from the office at this time….

11:00 PM - Working online - most nights I go to bed at 12am.

What drink do you need to get through the day and at the end (and how many)?

Coffee (1), Chai (1) , La Croix (1-2), Wine (1-2)

Most used App/Favorite Instagram Account?

Instagram, WAZE, Life360, Fave insta acct is VIOLET GREY!

What should everyone try at least once?

Hosting a mixture of friends from many different parts of your life 

Where do you enjoy getting lost?

On a weekend road trip on the Sprinter van