Priya Malani: Founding Partner, Stash Wealth


My NativeAdVert:

Priya Malani is an entrepreneur and founding partner at Stash Wealth, a financial planning firm for H.E.N.R.Y.s™ [High Earners, Not Rich Yet]. After years of working on Wall Street, Priya left to work with millennials, who are largely ignored by traditional financial firms. Stash’s clients are 20- and 30-somethings who make good money and want something to show for it. In addition to running Stash, Priya serves as the resident financial expert for Refinery29. She is a featured expert on numerous sites including Girlboss, Brides, SHAPE, Bustle, PureWow, Gawker, The Coveteur, Cheddar, CNBC and Forbes. She speaks regularly at businesses and universities around the country, and has been invited to speak at Cornell, Harvard, New York University, Yelp, Twitter, Cole Haan, IBM, Blue Apron, Ernst and Young, Vox Media and more. She appears regularly as a Millennial Money Expert on SiriusXM.

My Goal of the Day: Get to the gym and be in bed by 9:30pm (so I can waste 30 mins on Insta stories before hitting the pillow, obv)

My Thought of the Day: Impossible only describes the degree of difficulty

My Action of the Day: Further the mission of Stash Wealth and change the way Millennials think about their money.

My Deed of the Day: Supported an entrepreneur-in-the-making. There was a middle schooler selling “reindeers” on the street. They were made from mini tree trunks and branches, so I bought one. $25 well spent.

My Tip of the Day: Save First, Blow The Rest #reversebudget. Had to go with my top finance tip here because this tip has changed so many clients’ lives. Don’t save whatever’s left after you spend. Spend whatever’s left after you save. Bonus Tip: Save with purpose - know what you’re saving for!! 

My Pic of the Day: (any additional pic that expresses something special)

I’m consider myself a foodie – what self-respecting Millennial doesn’t?  In scrolling through my phone for a “pic of the day”, the recurring theme was food pics. I had this dish for the first time about a month ago and have been back for it 3 times since - I may even go later tonight. The beauty is in its simplicity. It’s basically just bowl of ricotta cheese and some toasted bread – but it’s magic.


A Day in My Life:

What do you love most about Your City? Sinatra’s lyric, “if you can make it there, you can make it anywhere” is extremely motivating to me, personally and professionally. I appreciate a challenge and New York City is a city of extremes - nothing is more challenging than that. The city is simultaneously amazing and frustrating. The good moments are energizing and the bad moments are humbling. Anyone who’s lived here probably has a love hate relationship with it. We’re all here for the opportunities with full realization that we have to accept and deal with the limitations - which creates a sense of camaraderie for all who live here.

Favorite breakfast meal & restaurant?

That’s an impossible answer to nail down because it ranges from Lobster Eggs Benedict to cold pizza, dipped in ketchup (who am I kidding?!). In this city, it’s impossible to pick a favorite restaurant, so I’ll pick one in another part of the world: Bukhara in New Delhi, India.

What are you doing at:

6:00 AM – I have a standing 6:30am call with my dev team most mornings. I’m up around 6 and the first thing I do is chug a glass of water mixed with a shot of apple cider vinegar.

10:00 AM – Most likely I’m at the office doing any number of things from calls to meetings.

12:00 PM - Favorite Lunch spot/meal?

In keeping with how things are done in the finance industry, we don’t take a formal lunch break and everyone eats at their desk. I stay pretty regimented: soups in the winter, salads in the summer, but every so often a Dos Toros Carnitas Burrito will find its way onto my desk.

7:00 PM -  I work late Mondays-Wednesdays and usually have a work-related event on Thursdays.

11:00 PM – Asleep as of an hour ago.

What drink do you need to get through the day and at the end (and how many)? I try not to “need” anything and stick to water mostly. But when I remember, I’ll make myself a cup of green tea. I like coffee, but it’s more of a weekend thing for me. I’m an obnoxious Starbucks orderer #sorrynotsorry. My adult beverages of choice rotate between red wine, champagne, or a spicy tequila-based cocktail.

Most used App/Favorite Instagram Account?

Instagram. Ashley Longshore Art - @ashleylongshoreart. Also, Katie Boren of the American Ballet Theatre @katieboren1. Her workouts are So. Hard. Core. 

What should everyone try at least once?

The escargot at Vin Sur Vin in the West Village of Manhattan.

Where do you enjoy getting lost?

In a book.