Nancy Jacobsen: Executive Producer & Partner, Crew Cuts

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My NativeAdVert:

Crew Cuts Executive Producer and Partner, Nancy Jacobsen, started at the front desk and worked her way up the corporate ladder. She is extremely hard working and continues to work with the best and the brightest in the biz. With her first-hand experience, she encourages promotion from within the company and is always looking out for her employees by encouraging them in their craft and by providing resources and tools to help them succeed.  This year, Studio Daily honored Nancy as an Exceptional Woman in Production and Post.

Crew Cuts has been recognized with over 200 awards over the past 20 years. These accolades include, but are not limited to, The Sundance Festival, Clios, Emmys, London International, Cannes Lions and Grammys. Crew Cuts is very proud to be certified as a women owned business with the WBENC (Women’s Business Enterprise National Council) and has been certified as a minority company since 2010. Nancy is a huge advocate for supporting women in the industry.  Outside of work, Nancy is a loving wife and mother of 2. You can often find her jamming out to Grateful Dead or mixing up a Frescata.

My Goal of the Day:  Be kind to all & call my mom

My Thought of the Day: Be healthy today

My Action of the Day: Walk home from work

My Deed of the Day:  Held door for someone on the subway

My Tip of the Day: Be patient and smile

My Pic of the Day:

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A Day in My Life:

What do you love most about Your City? 

Fruit on the street; pop up shops and live music

Favorite breakfast meal & restaurant?

Baked eggs at Café Luxembourg

What are you doing at:

6:00 AM –  showering, making kids breakfast & lunch, prepping for dinner

10:00 AM – production meeting at work

12:00 PM - Favorite Lunch spot/meal? 

Szechuan Gourmet on West 39th

7:00 PM -  Homework with kids or out for drinks

11:00 PM – sleeping , still out or binge watching TV

What drink do you need to get through the day and at the end (and how many)?

Water – all day every day!

Most used App/Favorite Instagram Account?

E-mail and right now it’s subway creatures on Insta

What should everyone try at least once?

Traveling outside of the US

Where do you enjoy getting lost? 

China Town in NYC

How did you get into the industry?:

I was living in NYC during my last year of college at Oneonta and about to graduate.  I was going to have to move home to Long Island unless I could come up with rent for the next month. I was working part time at an accessories factory and going on every interview that I could get in the fashion merchandising industry. My boss told me to interview where his daughter was currently working at a post-production company. From the moment I walked in to the interview for the receptionist position I knew this is where I had to work; not only was everyone wearing jeans, we were also shooting crumpled up paper through hoops into the garbage can throughout the entire interview!

Your key initiatives for the success of the Business? Greatest Accomplishment?:

While I was moving up through the ranks at Crew Cuts the climate of the industry was quite different than it is now a days. The industry & the environment were frenetic, creative and collaborative.  It was an industry where you could work hard and leave your stamp.  Working hard meant 12-18 hour days!  Long hours were the standard, working weekends were common, and most OT was scheduled last minute.  Despite working so much, the employees loved what they were doing and we felt we were contributing and making creative concepts come to life.  The atmosphere was “work hard, play harder” and I wanted to promote and expand on that.  Couldn’t this amazing industry be even more fun and even more generous for employees, allowing them to generate an even greater work ethic?  At my company “hanging out” is part of the job.  We’ve created an inclusive environment not only for the clients, but one where the employees could truly feel empowered.  Crew Cuts feels like a family and we boost productivity by giving employees back what they put in.

Career advice to those in your industry?

Network every contact possible to get your foot in the door.

Get over yourself and pay your dues. Work harder than you ever thought was possible without complaining.  Don’t expect to get anything handed to you.  Use your drive and passion to help you move forward & just go for it.  Be kind to everyone. Don’t take things personally, they never are.

What do you believe has been your most successful decisions and biggest mistake and how did you learn from your mistakes?

My most successful decision was to buy in to my company years ago & become an equity partner.  I was young and it was a huge investment and I had to take out a bank loan.  I went back and forth on this decision and ultimately decided that I would not let myself fail.  My hard work would be a part of the success of my company so I had to make it worth the risk. 

One of my biggest mistakes earlier on in my career was underestimating client expectations and potentially undermining the relationship.  As I grow in work and in life the decision to “take the high road” is one of the most important lessons I’ve learned. The few times when I did not take this path, attempting to cut corners here or there, the situations escalated and only worsened the outcome. In this business, the customer is not necessarily always right. However, their needs and expectations must be managed, met or exceeded. Otherwise, you are at risk of losing a colleague and ultimately damaging a working relationship as well as your reputation.  

Most visited websites on your browser?

Instagram, CNN, Youtube, Amazon, Google, NBC

What’s next for Nancy Jacobsen:

In the last few years Crew Cuts has launched in to production work as well. I’m excited to watch us expand our production arm. I’d also like to see us creating more social and digital work for more diverse media outlets. There is so much creative content needed for alternative mediums and we are in an exciting time where we can partner with clients we haven’t had the opportunity to work with in the past!

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