Harrison Baum: Founder & CEO, Daily High Club

My NativeAdVantage: (Click to watch Native Trailer)

Bio:

Harrison Baum is Founder & CEO of Daily High Club. He is a serial entrepreneur and comedian with a knack for connecting with the masses. Walked out of an analyst job in Vistaprint’s subscription division to bring Daily High Club to life. Ranked one of TBS Top 16 College Comedians in 2012 and won Funniest UMD Student in DC Improv’s 2013 competition. Paid entire college tuition fixing iPhones and sold the company in 2014, using the profits to start DHC, which has now sold over 100,000 bongs.

What do I do best?

Take action! So many people have great business ideas, but most of them never actually pursue them. Walking out of a stable job to chase my dreams was scary, but I saw a chance to go for it and took the leap.

What makes me the best version of myself?

The people around me! I always try to surround myself with hard working and honest people that radiate the qualities I value.

What are my aspirations?

Personal: Get better at reading people. Facial expressions and movements tell so much, but in the heat of the moment it can be hard to slow down and analyze them.

Business: I just want to have as big of an effect as possible on the world! It’s hard to comprehend one person changing the world, but we already have hundreds of thousands of followers, so why not?

My Biggest Success?

Our viral YouTube video, it got to #1 on Reddit’s r/videos on 4/20. I wrote the script and starred in it. Every step leading up to it was an absolute disaster, and somehow our plan to top Reddit actually WORKED. However, due to a legal request the video had to be removed months later, and we had to change our company name from Dollar High Club to Daily High Club.

My Most Challenging Moment?

Probably leaving my day job. In a split second I made a decision to change the course of my life, letting go of all comfort and stability.

My Motto?

Work hard, smoke hard. Just kidding. Kind of.

My Favorite People/Role Models?

Steve Jobs – he really did change the world, but I do recognize he wasn’t a perfect person and did some pretty mean things.

Josh Kesselman (founder of RAW) – he passionately created a brand in our industry that people love to love

My Favorite Places/Destinations

I come from the DC area and do miss the people there! But LA has been pretty amazing.

My Favorite Products/Objects?

iPhone, My Taylor acoustic guitar, my bike. Really all I need!

My Current Passions?

Comedy! I do stand-up occasionally and feel it helps so much in business.

https://www.facebook.com/dailyhighclub

https://twitter.com/dailyhighclub

https://www.instagram.com/dailyhighclub/

My NativeAdVice:

How did you get into the industry?

Well I’ve loved everything 420 related for many years, but I saw some competitor products and realized I could do it better. Way better.

Any emerging industry trends?

Normalcy! Right now cannabis is still pretty taboo in many parts of the country, and that is changing fast.

Any industry opportunities or challenges?

There are tons of opportunities in this industry! I would start at cannabis networking events; in addition to connections you’ll get motivation and feedback from people with similar passions. One of the challenges is that a lot of the industry is in the gray area, so guidelines and rules are often confusing and unclear. But the gray area is also a huge advantage – it stops Walmart sized companies from coming in and competing.

Inspiration for the business idea, and your vision for the Business?

The concept was originally inspired by frustration of paying too much for smoking supplies. I saw other smoking subscriptions out there, noticed there were none under $20, and thought “Wow, I could do this for a dollar.”

What's next for the Business in the near future?

Our Tommy Chong collab box gets released TODAY! (Nov 1) It has been our dream to work with Tommy.

Your key initiatives for the success of the Business?

Make content people want to engage with! Too many people get carried away in posting just ads, or just memes…there’s a balance. And if you can make something entertaining that shows your product, that’s a huge win.

Your most difficult moment at the Business? (and what did you learn?)

I had to have a very intense shoulder surgery (Latarjet Procedure) while running the business. I was pretty much out of the picture for at least a month. I learned the value of surrounding yourself with a good team!

Ideal experience for a customer/client?

We love to give our customers quality supplies, friendly service, and discreet delivery. Our customers love discretion.

How do you motivate others?

I tell it like it is! This industry is about to be huge, and if you don’t hop on now, you’re going to get left behind.

Career advice to those in your industry?

Just go for it! Anything that isn’t scary won’t be worth working for. The intensity of the feeling of success far outweighs the intensity of the feeling of failure.