Tracy Switzer: President, Shelter Works

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Bio:

Tracy Switzer grew up engulfed in fiberglass…okay, not literally, but he has raised around fiberglass his whole life. A true entrepreneur, Tracy learned about fiberglass from working with his father’s fiberglass boat business, and founded Shelter Works in 1995. He loves to create innovative solutions for his clients and can often be found tinkering in the plant with the rest of the Shelter Works team.

What do I do best?

I love working on better procedures for our manufacturing. And I love maintaining strong harmonious relationships with the people in my life.

What makes me the best version of myself?

Integrity.

What are your aspirations?

a. My personal aspiration is to be Christly, and to foster good relationships with all mankind. b. My business aspiration is to treat customers employees and vendors the way I would want to be treated.  To build trust and operate with integrity.

My Biggest Success?

I have married well. My wife is my best friend and playmate and we really try to bring out the best in each other.  There is never a question in my mind about her motives, judgement or integrity.  

My Most Challenging Moment?

The decision to start a business brought greater challenges than I could have imagined.  It took far longer than we had anticipated to turn a profit and within the first 3 years we were deeply in debt.  But giving up was not an option.  We persevered and eventually became pretty successful.  Now our business employs dozens of employees and provides much needed custom made enclosures for utility and industrial applications.

My Motto?

Do the right thing and never fear the consequences.

My Favorite People/Role Models?

My dad was a great role model for me.  In his younger years he was a National Champion boat racer several times, and was successful in business along with brother.  But the dad I knew was not boastful or proud.  He was charismatic and fun and it seemed to me that his greatest joy came from making sure others were enjoying the moment. We grew up traveling the back roads without a plan; living on the edge with fast boats, motorcycles and snowmobiles; and looking at life as an adventure.  But he was also really grounded in his core values and principles.  I can’t tell you how many of our friends wanted to be adopted into our family.

My Favorite Places/Destinations?

I love the water. I am very happy out skiing the slalom course on the lake or surfing, paddle boarding or snorkeling in the ocean.

My Favorite Products/Objects?

Road bicycle, ski boat, smart phone, and a good book

My Current Passions?

I love travelling with my wife and kids.  It is great to get out and see the world; how people live and think.  It also puts things in perspective.  We recently went to Tijuana to build a home for a deserving family. It was so impactful to meet this family who lived in a ramshackle hut with virtually nothing and yet they were such a genuinely happy family. It was such a great experience to witness our children working so selflessly and joyously to bless others.