Jeff Kreisler: Best selling Author & Editor-In-Chief, PeopleScience

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PeopleScience is headed by Editor-In-Chief Jeff Kreisler, the bestselling author – with Dan Ariely – of Dollars and Sense: How We Misthink Money and How to Spend Smarter,. Listed as one of the top business books of 2017 by, among others, Business Insider, Huffington Post, Audible and The Washington Post - who called it “a brilliant and accessible look at behavioral economics” - Jeff is also a financial columnist (, recovering attorney (Princeton, Virginia Law), award-winning comedian (“Laugh out loud, roaring” – CNBC, “Hilarious” – Chicago Tribune, “Delectable” – New York Times) and on-air pundit for MSNBC, CNN Headline News, FoxNews and Sirius/XM.

What do I do best?

Sweat on a relatively cool day.  I mean, I can get drips going at just 75 degrees.  

More importantly – less disgustingly? – I believe I can use language, humor and empathy to make complex, even difficult and uncomfortable topics accessible, engaging and fun.  From politics to money, tech, law and the evolution of human behavior, that’s been my career focus. I’ve done it successfully in many formats and on many platforms, like on stage speaking, performing and producing theatre, on TV and radio, writing for thought leaders from CEOs to Governors and celebrities, in books, speeches, websites, video and more.

What makes me the best version of myself?

A sense of humor and perspective, of course, but also resilience (or, depending on who you ask, stubbornness).  I’ve faced a lot of rejection, a lot of “no” and a lot of “that didn't work.”  Instead of sulking or giving up, I’ve taken those moments as opportunities to learn and get better.  One example is writing stand-up jokes – every night, I’d take out a premise, watch it bomb, refine it, retry it, and, hopefully, make it fly, often by the end of that night.  Or my recent book, Dollars & Sense, with Dan Ariely – I wrote probably 4 different versions of it before we settled on what we thought worked, and it’s been a great success.

That stubbornness, nee, resilience has paid off.  Now, instead of having to deal with rejection, I’m the one who gets to say “no.”  I try to be nice ;)

What are my aspirations?

Luckily for me, my personal aspirations synch up with my business ones.  To help enlighten, engage and entertain people about their world and the forces shaping it.   I get personal satisfaction out of it, every time I succeed at that professional goal.

I’d also like to be able to eat unlimited turkey sandwiches without gaining weight.  That’s more of a professional thing, though.  

My Biggest Success?

My two kids and my two books.

My Most Challenging Moment?

Deciding whether or not to go to law school.  This story could be a 800 page book, but short version: I applied to law school for delusional reasons – to be Thurgood Marshall or Thomas Jefferson, to study the power or words to shape society, to put off getting a real job – but I didn’t get in (I only applied to the top 4 or 5 schools).  I got in off the wait list to University of Virginia, a great school, on the day I moved to San Francisco to chill out and figure out. It was, poetry, also the day Jerry Garcia died.  I was given the weekend to decide if I wanted to go to UVa. My spot was not guaranteed if I deferred.  Spent a weekend sleeping on my college friends couch dealing with, really, the first decision of my life.   It was intense and challenging.  

My Motto?

“Don’t forget to look up.” – My friend, Joema.  There’s always another perspective to consider and, when in doubt, looking up and out from oneself is a great place to start.

“So it goes” – Kurt Vonnegut

My Favorite People/Role Models?

Steve Martin – an amazingly diverse career of creativity and meaning - Thurgood Marshall – dedication to a cause, using long term planning and intelligence to change the world - Thomas Jefferson, Kurt Vonnegut, Tina Fey, every winner of scientific Nobel Prize.

My Favorite Places/Destinations?

The Mussel Inn, a little restaurant in Edinburgh, Scotland.

The top of Mount Kearsarge overlooking Lake Sunappee, New Hampshire.

Bookstores with comfy chairs and employee recommendations and sunggled up in my son’s loft bed.

My Favorite Products/Objects?

A little notepad and pen, a recorder, the clouds.

My Current Passions?

Behavioral science. That’s no cheap plug.  I’m genuinely in love with how the field brings the scientific process  to bear upon the observational an instinctive theories I – we? – have about human behavior.  Sometimes those theories are confirmed, sometimes they’re discredited and sometimes the answer is “We don’t know… yet.”

So it goes.