Jordan Auten: Producer & Director

My NativeAdVantage:


A Las Vegas native and competitive junior golfer, Jordan Auten earned a golf scholarship to the University of San Francisco during undergrad. As a media studies major, she won the Gloria Osuna Perez Award for her short film entitled, ‘Civil Rights Still Lives’. ‘A Triggered Thought’ was selected as a finalist by judges, Angela Bassett, Michelle Rodriguez, and Sofia Coppola for 2003 SEVENTEEN MAGAZINE/Montage Entertainment Film Contest. Accepted into UCLA’s MFA directing program in 2006, she has completed many award winning short films. Jordan has a unique sense and ability to create a safe place for talent to explore. She is an award-winning filmmaker, and produced an audience favorite and Independent Spirit Award nominee, entitled MAMITAS. She’s currently producing television shows for TLC and A&E, while directing Effie award winning commercials for brands such as Dove, Neutrogena, Axe, and Eco Tools. Her latest endeavor, Jordan is producing and co-director of GRIT. A short dramedy about choice, infertility, and motherhood.

What do I do best?

I’m real. I wear my emotions on my sleeve. What you see is what you get! I value my time and selectively choose how I spend it. I also believe that human emotions are real and it’s okay to showcase them.

What makes me the best version of myself?

Practicing self love, honesty, and courage is how I choose to represent. Having and showing gratitude is a common practice of mine as well. Knowing that there are ups and downs in life is important to acknowledge and then roll with the punches!

What are my aspirations?

Interesting question...I feel like we are constantly evolving and often times the answer to this question changes. Overall, I feel like my aspirations revolve around ‘do what makes you happy…’ Yep! That pretty much sums it up.

My Biggest Success?

My biggest success is declaring at age 16, I’m going to be a film director. 20 years later, I’m doing that!

My Most Challenging Moment?

I don’t think I can comment on a ‘moment’ per say. I will tell you, that my most challenging time has been coping with the passing of my father. I have lost people close to me, too many times. But, when my father passed away, I lost a part of my soul. A piece of my heart. I get it. Parents die. It’s natural. It’s been 2 years and I miss him each day. All in all, I’m grateful for him and the time I was able to spend with him. I learned so much from him. And THAT is awesome.

My Motto?

Gratitude, gratitude, gratitude. Having gratitude warms the heart and soul. It makes people better.

My Favorite People/Role Models?

Where do I begin?! My father comes to mind. And so does my mom. Where would I be without them. They are truly my favorites. Outside of my mom and dad, there are people who inspire me and embody similar core values that I admire. My best friends, Margot McCaffrey and Jessica Strain, and Caroline Graham. Three women who are soldiers and dear to my heart. My best friend, Nicholas Ozeki who always reminds me that it's okay have bad days because there are always good days too. It's more about how you choose to deal with both. My dear friend and colleague, Rachel Horvath. She constantly inspires me with her wisdom, resilience, and brilliant talent as a producer. Sarah Williams who is a magnificent photographer that captures the essence of nature and people in it.  My bosses, Matthew Theaker, Brian Zagorski, and Dan Fountain. My friend and ride to die trekking partner, Josh Williams. Eileen Abarrca! Eileen and I have been working together for 10 years and I am so grateful for this woman! She is the writer and co-director on GRIT...a visionary and a gem.

My Favorite Places/Destinations?

Lombok, Indonesia! I hiked Mt. Rinjani, which is a volcano. I reached the summit at 6am as the sun was rising. There has been nothing like it.  It was a life changing experience. A piece of my heart is there as we speak.

My Favorite Products/Objects?

I don’t know if I can comment on actual products. I LOVE Crossfit, Yoga, surfing, the ocean, hiking, THE OUTDOORS! Anything related to those things, I’m into...

My Current Passions?

I’m passionate about experiencing adventure by doing things that are healthy and active! Working hard, playing hard, and traveling the world all come to mind….

Effie Award Info - Click to download

Photo by Sarah Williams
(Mt. Rinjani)