Dr. Manuel Garcia-Garcia: SVP, Research and Innovation: Global and Ad Effectiveness at the Advertising Research Foundation & Adjunct Professor, NYU Stern

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Dr. Garcia-Garcia is currently SVP, Research and Innovation: Global and Ad Effectiveness at the Advertising Research Foundation. In this role he works on cross platform measurement order, priming, "digital natives" and other applications of neuroscience to these issues including follow up research.

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Dr. Jenny Darroch: Author, Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management & Founder of Mollior.com

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Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com.  Author of three books including Marketing Through Turbulent

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Peter Shankman: Founder/CEO of The Geek Factory, Inc & Best-Selling Author

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Peter Shankman is the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City with clients worldwide including American Express, Sprint, The US Department of Defense, Walt Disney World and many more

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Arielle Patrick: Publicist

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Arielle Patrick works in the Corporate Crisis & Issues Management division at global agency Weber Shandwick. She is on the financial communications / investor relations team, providing counsel to clients on litigation issues, M&A, IPOs and other transactions.

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