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David Pecker, American Media

Nobu

Linda Sawyer, Deutsch Inc

Charlotte Ronson

Alex Wilcox, Jetsuite

Matthew Hiltzik

Jaimes Leggett, MC Saatchi

Achilli Matteo Egomnia Founder/CEO
Ansel Dominque Dominique Ansel Bakery Owner
Antebi Marcus JuicePress Founder
Avino Mariella Palazzo Avino Owner/CEO
Barker John Barker/DZP Founder/President
Bassett Jennifer Jennifer Bassett Events Owner
Bastianich Lidia Felidia, Eataly, Del Posto Owner
Belfort Jordan Straight Line Systems Founder
Berman Sarah The Berman Group Founder/President
Black Cathie Hearst Magazines Former Chairman
Blumenstein Penny JDC President

Borries/Stefano Philippe/Justin Refinery29 CEO/Founders
Bowen Arabella Fodors Editor-in0-Chief

Bragman Howard 15 Minutes PR Founder/Chairman
Brodsky Howard David Barton CEO
Burke David David Burke Group Owner
Carter Will Burner App/AhHoc Labs Co-Founder
Cassidy Sean DKC President
Chapur Rafael Hard Rock Inclusive Resorts COO
Chevanne Antione Groupe Floriat CEO
Chong Alexandra LuLu Founder/CEO
Church Jeff SUJA Juice Founder
Cuomo Cristina Modern Luxury EIC
Cutler Elizabeth SoulCyle Co-Founder
Dadich Scott WIRED EIC
Darabi Soraya Zady Co-Founder
Davis Peter Scene Magazine EIC
Desseigne Dominque Groupe Lucien Barriere CEO
Doyle Patrick Domino's President/CEO
Ducasse Alain Alain Duccase Restaurants Owner
Dufresne David Bandzoogle CEO
Evans Annie Beautified App Co-Founder
Feeley Tom Sole Hotels Owner
Ferdman Michael Firstborn Founder
Foster Stuart Luxury Brands, Hilton VP of Marketing
Freid Brandon Sanctuary Hotel President
Georges Elie Hotel San Regis President/Owner
Gillis Neil Round Hill Music President
Godfrey Jay Jay Godfrey Founder
Goldstein Tara Brookfield VP of Marketing
Gomes Philma Cape Grace Hotel DOSM
Guest Cornelia Cornelia Guest Cookies Owner
Harrison Phil Perkins+Will CEO
Hendry Ricky Isaora Founder
Hiltzik Matthew Hiltzik Strategies President/CEO
Hofstetter Sarah 360i CEO
Hostettler Daniel Ocean House Management President
Humm Daniel Eleven Madison Park Owner
Huvane Stephen Slate PR Partner
Ivan Sir Peaceman Foundation Founder
Jackson Lisa LJ Cross Jewelry Founder/CEO

James Paul Starwood Luxury Collection Global Leader
Javian Michelle Harboring Hearts CEO/Co-Founder
Kaplow Liz Kaplow Communications Founder/CEO
Karan Donna DKNY Founder
Karlitz Herb Karlitz & Company Founder
Katz Allen NY Distilling Company Fonder
Kenner Nick Just Salad Founder
Kepmner Michael MWW Founder/President
Kessler Richard The Kessler Collection Chairman/CEO
Kliegerman Stephen Halstead President
Kolodny Shawn VIP Room Managing Director
Kunkel John 50 Eggs, Yardbird CEO/Founder
Labrecque Paul Paul Labrecque Owner
LaForce James LaForce + Stevens Founder/CEO
Le Calvez Didier Le Bristol Paris CEO
Lee Stacy Brazilian Court Hotel DOSM
Leggett Jaimes M&C Saatchi Australia CEO
Lekach David Dream Water Founder/CEO
Leyland Chelsea Chelsea Leyland Owner/Producer
Ljunberg Jenny C/O Hotels, Maidstone Owner
Ljung Alex SoundCloud Founder
Lo Anita Annisa Owner
Maccioni Mario Maccioni Group Partner
Malin/Goetz Matthew/Andrew Malin + Goetz Founders
Mamone Tony Livingly Media Founder/CEO
Martin Amy Jo Digital Royalty CEO/Founder
Matsuhisa Nobu Nobu Restaurants Owner
Mazar Mike Tenthwave Partner
Morimoto Iron Chef Morimoto Owner
Moscot Zack MOSCOT Creative Director
Murphy Sean Jetsetter EIC
Murphy Rhona The Daily Beast CEO
Musolino Sheila Ronald McDonald Chairty VP/COO
Nardoza Edward WWD EIC
Novogrod Nancy Travel + Leisure EIC
Olay Pablo PaddilaCRT VP
Osher Shaun CORE Founder/CEO

Pauli Dimitri Sant Ambroeus Owner
Pechar Edward McCormick/360 Vodka Chairman
Pecker David American Media Chairman/CEO
Perkins Lynn UrbanSitter Founder/CEO

Preysman Michael Everlane Founder/CEO

Rabin David Skylark, Lambs Club Owner
Reckford Jonathan Habitat for Humanity CEO
Rondeau Chris Planet Fitness CEO

Ronson Charlotte Charlotte Ronson Owner
Rotten Lilian Swissotel VP
Rousseau Linda Singita Group DOSM
Russell Charles Stribling & Associates DOSM

Sawyer Linda Deutsch CEO
Schoenberg Bruce Oasis Spa Owner
Senbahar Izak The Mark Hotel Owner
Siegel Alan Siegelvision CEO
Silvstedt Victoria Very Victoria Silvstedt Owner
Spencer Miles Mojiva/TrustCloud Founder
Spindel Janice Serious Matchmaking Owner
Steinberg Leonard Urban Compass President
Steinberg Richard Warburg Realty Managing Director
Tahlin Jonas Absolut Elyx CEO
Tanaka Patrice PaddilaCRT Founder
Tarkoff Rob Lithium Tech CEO
Tetrick Joshua Hampton Creek CEO/Founder
Thomson Amy ATM Artists President
Torossian Ron 5W PR Founder/President
Van der Meer Antonia Coastal Living EIC
Verschleiser Eli American Jewish Congress Treasurer
Vongerichten Jean-Georges Jean Georges Restaurants Owner
Wagner James Emory University President
Wales Jimmy Wikipedia Founder
Westergren Tim Pandora Founder
White Alex Next Big Sound Co-Founder
Wiedlin Andy BuzzFeed CRO
Wilcox Alex JetSuite CEO
Winter Alexandre Placemeter CEO/Founder
Wolffer Marc Wolffer Estate Vineyard Owner
Wunderman Lester Wunderman Chairman/Founder
Zecher Linda Houghton Mifflin Harcourt President/CEO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ASPIRING.

PICTURE YOURSELF

 

 

 

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Monday
Oct062014

Fashion Icon: Ricky Hendry, Founder/Creative Director of ISAORA

How did you get into the fashion industry?

IT WASN'T REALLY PRE-PLANNED. I KNEW I'D DO SOMETHING CREATIVE. I WENT TO ART SCHOOL, TOYED WITH THE IDEA OF PHOTOGRAPHY, AND/OR ARCHITECTURE FOR A WHILE THEN STUMBLED INTO FASHION. IT SEEMED THE RIGHT MIX OF PRACTICAL/BUSINESS AND ARTISTIC/CREATIVE. I STUDIED DESIGN IN THE UK AND THEN IN ITALY AND STARTED MY CAREER IN MILAN. AFTER THAT I MOVED TO NEW YORK AND HELD SENIOR DESIGN POSITIONS WITH A NUMBER OF BIG BRANDS. I HAVE BEEN FORTUNATE TO HAVE A VERY VARIED AND WIDE RANGE OF EXPERIENCE BEFORE LAUNCHING ISAORA.


Tell us about ISAORA. What inspired the line and what is your vision for it?

WHEN WE STARTED OUT WE HAD A PRETTY CLEAR IDEA THAT WE WANTED TO TAKE ELEMENTS OF TECHNICAL PERFORMANCE APPAREL AND COMBINE IT WITH A MORE PROGRESSIVE URBAN AESTHETIC IN A WAY THAT WAS RELEVANT TO OUR LIFESTYLE. AT THE TIME NOBODY ELSE WAS REALLY DOING IT. NOW THE IDEA OF 'URBAN TECHWEAR' HAS ALMOST BECOME A CATEGORY IN ITSELF. I'M NOT SURE WE FULLY IDENTIFY WITH THAT. OUR VISION IS FOR A BRAND THAT SEAMLESSLY COMBINES PROGRESSIVE STYLE WITH TECHNICALLY ADVANCED MATERIALS AND CONSTRUCTION IN PRODUCTS DESIGNED FOR MODERN LIFE.

(ISAORA Staydrybetter Line)

What strategic partnerships have you formed that have attributed to your company's success?

WHAT IS OFTEN NOT APPARENT TO PEOPLE OUTSIDE THE INDUSTRY IS JUST HOW IMPORTANT MANUFACTURING PARTNERS ARE FOR BRANDS. FOR A BRAND LIKE ISAORA WHERE THE PRODUCT IS HERO AND QUALITY IS PARAMOUNT THESE ARE SOME OF THE MOST CRITICAL PARTNERSHIPS. YOU'RE REALLY ONLY AS GOOD AS THE PEOPLE, SUPPLIERS, AND FACTORIES THAT YOU WORK WITH

What industry trends are you noticing and how do you capitalize on them?

FROM AN INDUSTRY/BUSINESS PERSPECTIVE THERE IS A MAJOR SHIFT IS TAKING PLACE IN THE RETAIL SECTOR, AND AS WITH MOST THINGS TECHNOLOGY IS THE DISRUPTIVE FACTOR. IN MANY WAYS THE RETAIL SECTOR IS PRETTY ARCHAIC AND THE WHOLESALE MODEL IS A STAGGERINGLY BAD DEAL FOR BRANDS AND CONSUMERS. THIS TIME LAST YEAR THE ISAORA COLLECTION WAS BEING SOLD IN MANY OF THE BEST STORES AROUND THE WORLD. WE MADE A DECISION TO WALK AWAY FROM THAT AND GO DIRECT TO CONSUMER THROUGH THE ONLINE CHANNEL. IT WASN'T A MOVE WITHOUT RISK, BUT WE WERE AT A SCALE WHERE WE COULD DO IT AND ITS PROVING TO BE A SMART MOVE. NOW WE FULLY CONTROL OUR IMAGE, INVENTORY, MERCHANDISING, AND COMMUNICATIONS. AND WITHOUT THE TRADITIONAL WHOLESALE/RETAIL MARK-UPS WE ARE ABLE TO OFFER AN EXTREMELY HIGH QUALITY PRODUCT AT INCREDIBLY GOOD VALUE. ITS A WIN-WIN.

Define creativity.

UNIVERSAL INTUITION AND EXPRESSION.

Where do you find inspiration for your designs?

THE BRAND IS THE INSPIRATION. WE DON'T REALLY LOOK FOR SEASONAL THEMES OR CONCEPTS. WE THINK ABOUT WHAT PRODUCTS WOULD BE USEFUL AND DESIRABLE AND ALIGN WITH THE ISAORA PHILOSOPHY.

Life Motto?

LOKAH SAMASTA SUKHINO BAVANTU

ISAORA's Motto?

MAKE THINGS BETTER.

Your advice to an aspiring fashion entrepreneur?

THINK VERY CAREFULLY BEFORE YOU START DOWN THIS PATH. IT'S A TOUGH INDUSTRY. TALENT AND SELF BELIEF MAY TAKE YOU SO FAR BUT MAKE SURE YOU HAVE SOMETHING DISTINCT AND UNIQUE TO OFFER. THERE ARE SO MANY BRANDS OUT THERE AND THE COMPETITION IS INTENSE. HAVE A VISION, BE TRUE TO IT, BE CONSISTENT.

What have been your greatest successes as founder of ISAORA? Most difficult moment - how did you overcome?

EVERYDAY CONSISTS OF SMALL SUCCESSES AND OBSTACLES TO OVERCOME. WHEN WE ACHIEVE OUR GOAL OF BUILDING A GLOBAL BRAND AND DEFINING A NEW CATEGORY OF PRODUCT THEN I WILL CONSIDER IT TRULY A SUCCESS!  

What products are your best sellers and which are your favorite?

INSULATED SHIRT, 3-LAYER SHELL, SWEATPANT - THERES ALWAYS A VERSION OF THOSE PRODUCTS EACH SEASON AND THEY ARE CONSISTENTLY BEST SELLERS. THEY'VE BECOME SIGNATURE PIECES AND I THINK THEY EXPRESS THE ESSENCE OF THE BRAND. THE FACT THAT WE MAKE THEM EVERY SEASON MEANS I MUST STILL LIKE THEM!

(ISAORA Movebetter Line)

What literature is on your bed stand?

THESE DAYS MY 1 YEAR OLD DAUGHTER'S STORY BOOKS. ANYTHING WITH ELMO IS A CURRENT FAVORITE!

Favorite travel destination?

TULUM / TOKYO. TOO CLOSE TO CALL.

One food and drink left on earth, what would you choose?

ITALIAN FOOD. ITALIAN WINE. NO QUESTION.

Role model - business and personal?

I DON'T THINK I'VE EVER HAD ONE. THERE ARE MANY PEOPLE I RESPECT AND ADMIRE FOR THEIR ACCOMPLISHMENTS AND CONTRIBUTIONS, BUT EACH OF US HAS OUR OWN UNIQUE PATH TO FOLLOW.

What's next for ISAORA and Ricky Hendry?

WE'RE GONNA KEEP LEARNING, KEEP LISTENING, AND KEEP GETTING BETTER!

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https://www.facebook.com/i.like.isaora
About ISAORA
Launched in 2009 by Marc Daniels and Ricky Hendry, ISAORA was founded on the belief that premium performance and progressive style are not mutually exclusive. ISAORA combines the functionality and benefits of high-performance technical apparel with a progressive modern aesthetic. Daniels and Hendry have made it their mission to create innovative, ambitious products that perform exceptionally without a compromise in design. Utilizing the best fabrications, latest innovations, and state-of-the-art construction, ISAORA makes clothes that refuse to make sacrifices. Like the brand they set out to create Daniels and Hendry have chosen to apply the same forward thinking attitude to the way these products are distributed. All ISAORA products are available exclusively at ISAORA.com. The shift from a wholesale to direct to consumer model has enabled them to offer exceptional quality at unmatched value. 

About Ricky

Ricky Hendry, originally from London, spent time in senior design positions at Neil Barrett, Calvin Klein, Ralph Lauren and Theory. Both Daniels and Hendry reside in New York City.