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Jean-Georges Vongerichten

Elizabeth Cutler, SoulCycle

Cathie Black, Hearst

Edward Nardoza, WWD E-I-C

Alex Ljung, Soundcloud

Patrick Doyle, Dominos CEO

David Pecker, American Media

Nobu

Linda Sawyer, Deutsch Inc

Charlotte Ronson

Alex Wilcox, Jetsuite

Matthew Hiltzik

Jaimes Leggett, MC Saatchi

Achilli Matteo Egomnia Founder/CEO
Ansel Dominque Dominique Ansel Bakery Owner
Antebi Marcus JuicePress Founder
Avino Mariella Palazzo Avino Owner/CEO
Barker John Barker/DZP Founder/President
Bassett Jennifer Jennifer Bassett Events Owner
Bastianich Lidia Felidia, Eataly, Del Posto Owner
Belfort Jordan Straight Line Systems Founder
Berman Sarah The Berman Group Founder/President
Black Cathie Hearst Magazines Former Chairman
Blumenstein Penny JDC President

Borries/Stefano Philippe/Justin Refinery29 CEO/Founders
Bowen Arabella Fodors Editor-in0-Chief

Bragman Howard 15 Minutes PR Founder/Chairman
Brodsky Howard David Barton CEO
Burke David David Burke Group Owner
Carter Will Burner App/AhHoc Labs Co-Founder
Cassidy Sean DKC President
Chapur Rafael Hard Rock Inclusive Resorts COO
Chevanne Antione Groupe Floriat CEO
Chong Alexandra LuLu Founder/CEO
Church Jeff SUJA Juice Founder
Cuomo Cristina Modern Luxury EIC
Cutler Elizabeth SoulCyle Co-Founder
Dadich Scott WIRED EIC
Darabi Soraya Zady Co-Founder
Davis Peter Scene Magazine EIC
Desseigne Dominque Groupe Lucien Barriere CEO
Doyle Patrick Domino's President/CEO
Ducasse Alain Alain Duccase Restaurants Owner
Dufresne David Bandzoogle CEO
Evans Annie Beautified App Co-Founder
Feeley Tom Sole Hotels Owner
Ferdman Michael Firstborn Founder
Foster Stuart Luxury Brands, Hilton VP of Marketing
Freid Brandon Sanctuary Hotel President
Georges Elie Hotel San Regis President/Owner
Gillis Neil Round Hill Music President
Godfrey Jay Jay Godfrey Founder
Goldstein Tara Brookfield VP of Marketing
Gomes Philma Cape Grace Hotel DOSM
Guest Cornelia Cornelia Guest Cookies Owner
Harrison Phil Perkins+Will CEO
Hendry Ricky Isaora Founder
Hiltzik Matthew Hiltzik Strategies President/CEO
Hofstetter Sarah 360i CEO
Hostettler Daniel Ocean House Management President
Humm Daniel Eleven Madison Park Owner
Huvane Stephen Slate PR Partner
Ivan Sir Peaceman Foundation Founder
Jackson Lisa LJ Cross Jewelry Founder/CEO

James Paul Starwood Luxury Collection Global Leader
Javian Michelle Harboring Hearts CEO/Co-Founder
Kaplow Liz Kaplow Communications Founder/CEO
Karan Donna DKNY Founder
Karlitz Herb Karlitz & Company Founder
Katz Allen NY Distilling Company Fonder
Kenner Nick Just Salad Founder
Kepmner Michael MWW Founder/President
Kessler Richard The Kessler Collection Chairman/CEO
Kliegerman Stephen Halstead President
Kolodny Shawn VIP Room Managing Director
Kunkel John 50 Eggs, Yardbird CEO/Founder
Labrecque Paul Paul Labrecque Owner
LaForce James LaForce + Stevens Founder/CEO
Le Calvez Didier Le Bristol Paris CEO
Lee Stacy Brazilian Court Hotel DOSM
Leggett Jaimes M&C Saatchi Australia CEO
Lekach David Dream Water Founder/CEO
Leyland Chelsea Chelsea Leyland Owner/Producer
Ljunberg Jenny C/O Hotels, Maidstone Owner
Ljung Alex SoundCloud Founder
Lo Anita Annisa Owner
Maccioni Mario Maccioni Group Partner
Malin/Goetz Matthew/Andrew Malin + Goetz Founders
Mamone Tony Livingly Media Founder/CEO
Martin Amy Jo Digital Royalty CEO/Founder
Matsuhisa Nobu Nobu Restaurants Owner
Mazar Mike Tenthwave Partner
Morimoto Iron Chef Morimoto Owner
Moscot Zack MOSCOT Creative Director
Murphy Sean Jetsetter EIC
Murphy Rhona The Daily Beast CEO
Musolino Sheila Ronald McDonald Chairty VP/COO
Nardoza Edward WWD EIC
Novogrod Nancy Travel + Leisure EIC
Olay Pablo PaddilaCRT VP
Osher Shaun CORE Founder/CEO

Pauli Dimitri Sant Ambroeus Owner
Pechar Edward McCormick/360 Vodka Chairman
Pecker David American Media Chairman/CEO
Perkins Lynn UrbanSitter Founder/CEO

Preysman Michael Everlane Founder/CEO

Rabin David Skylark, Lambs Club Owner
Reckford Jonathan Habitat for Humanity CEO
Rondeau Chris Planet Fitness CEO

Ronson Charlotte Charlotte Ronson Owner
Rotten Lilian Swissotel VP
Rousseau Linda Singita Group DOSM
Russell Charles Stribling & Associates DOSM

Sawyer Linda Deutsch CEO
Schoenberg Bruce Oasis Spa Owner
Senbahar Izak The Mark Hotel Owner
Siegel Alan Siegelvision CEO
Silvstedt Victoria Very Victoria Silvstedt Owner
Spencer Miles Mojiva/TrustCloud Founder
Spindel Janice Serious Matchmaking Owner
Steinberg Leonard Urban Compass President
Steinberg Richard Warburg Realty Managing Director
Tahlin Jonas Absolut Elyx CEO
Tanaka Patrice PaddilaCRT Founder
Tarkoff Rob Lithium Tech CEO
Tetrick Joshua Hampton Creek CEO/Founder
Thomson Amy ATM Artists President
Torossian Ron 5W PR Founder/President
Van der Meer Antonia Coastal Living EIC
Verschleiser Eli American Jewish Congress Treasurer
Vongerichten Jean-Georges Jean Georges Restaurants Owner
Wagner James Emory University President
Wales Jimmy Wikipedia Founder
Westergren Tim Pandora Founder
White Alex Next Big Sound Co-Founder
Wiedlin Andy BuzzFeed CRO
Wilcox Alex JetSuite CEO
Winter Alexandre Placemeter CEO/Founder
Wolffer Marc Wolffer Estate Vineyard Owner
Wunderman Lester Wunderman Chairman/Founder
Zecher Linda Houghton Mifflin Harcourt President/CEO

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Tuesday
Mar042014

Hospitality Marketing Maven: Philma Gomes, Director of Sales & Marketing for The Cape Grace Hotel

 

Philma Gomes joined Cape Grace as Director of Sales & Marketing during January 2013 and is responsible for local and international sales, Revenue Management, Reservations, Digital, PR, and Brand Management. 

Philma embarked on her career in the travel industry by joining Hertz Rent a Car as Regional Sales Manager in 1998 and was promoted to National Sales Manager in 2001.Eight years after joining Hertz she accepted an offer as Corporate Sales Manager at ArabellaStarwood Hotels and Resorts South Africa.  Covering both The Westin Cape Town and The Arabella Western Cape Hotel & Spa.

In August 2010 Philma was promoted to Director of Sales & Marketing, responsible for the MICE, Corporate and Leisure Sales Strategies coupled with Marketing, E-Commerce and PR activities for The Westin Cape Town, a 483 bedroomed flagship hotel adjacent to the Cape Town International Convention Centre. The Westin Cape Town is owned by Hospitality Property Fund and Managed by Starwood Hotels and Resorts.

1) How did you get into the hotel industry? 

I grew up in a family run business of hotel ownership in small towns of South Africa throughout various stages of my childhood.  It was never my intention to pursue a career in the hotel industry, but I found myself time warped in the service industry of commercial road freight sales & marketing.  My introduction to the Tourism industry came as National Sales Head for a global car rental company.  A site visit to a five star hotel in Cape Town catapulted me into hospitality as my ultimate career passion.

2) Define Success. What does Success mean to you? 

Success means business maturity and career satisfaction, always being able to know exactly what action to take resulting in the remedy of any situation in the workplace.  Being in control whilst at the same time empowering and entrusting subordinates with strategic direction and mentoring by example.  Stakeholder recognition solidifies success measurement. 

3) What is your favorite travel destination? 

I enjoy travelling to the USA. Back home in the breath-taking Southernmost tip of Africa, we often idolize the lifestyle and antics of our Yankee counterparts through global coverage of the true American dream.  Physically visiting historic states and cities by identifying with luxury hotel innovations gives me direction and affirmation.

4) What is your most successful marketing strategy? Do you utilize social media and to what capacity? 

The most successful of Marketing Strategies are always associated with a rewards program that drives transactional revenue in whatever shape or form.  The degree to which social media is integrated into the master Marketing strategy is essential for the successful outcome of direct web content driving initiatives.  The future is digital, booking enablement through video content and revenue generating mobile initiatives does define the success rate and return on investment. 

5) How do you differentiate your brand from all other luxury hotels - Have you found "co-branding" successful and in what way? 

Cape Grace is simply in an entire league of her own, branded on a platform that epitomizes understated elegance and positioned in a quintessentially Cape Town ambience.  The largest benefactor of differentiation must be ascribed to the people of Cape Grace, they truly serve and care for our guests in the most sincere and authentic ways known to hospitality. 

6) What’s next for your hotel? 

We look forward to some potential esthetical enhancements to our pool and conservatory area and continuing to embrace the unique experience we offer our loyal and multi-generational guests from around the globe. 

7) Who is your role model, either living or past, whose beliefs you would like to emulate? 

My grandmother’s beliefs are the ones that I like to emulate most.  She lived to the ripe age of 103 and to me, she was an angel walking on earth.  She only had kind words to counteract unkind ones, she loved our heavenly father more than I have ever witnessed in any other human being.  My role model today is our General Manager, Sandy Pollard.  She possesses a unique combination of being equally smart, fair and compassionate.  Vital ingredients for the making of a superb human being and I am a better person for knowing her… It helps with the career to like the boss too (tongue in cheek) J 

8) What reading material is on your bed stand? 

Getting lost in descriptions of Vatican architecture by Dan Brown and I also started reading “The Giver” by Lois Lowry – the film version was recently shot in Cape Town … so I am reading this out of pure curiosity.

www.capregrace.com