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Jean-Georges Vongerichten

Elizabeth Cutler, SoulCycle

Cathie Black, Hearst

Edward Nardoza, WWD E-I-C

Alex Ljung, Soundcloud

Patrick Doyle, Dominos CEO

David Pecker, American Media

Nobu

Linda Sawyer, Deutsch Inc

Charlotte Ronson

Alex Wilcox, Jetsuite

Matthew Hiltzik

Jaimes Leggett, MC Saatchi

Achilli Matteo Egomnia Founder/CEO
Ansel Dominque Dominique Ansel Bakery Owner
Antebi Marcus JuicePress Founder
Avino Mariella Palazzo Avino Owner/CEO
Barker John Barker/DZP Founder/President
Bassett Jennifer Jennifer Bassett Events Owner
Bastianich Lidia Felidia, Eataly, Del Posto Owner
Belfort Jordan Straight Line Systems Founder
Berman Sarah The Berman Group Founder/President
Black Cathie Hearst Magazines Former Chairman
Blumenstein Penny JDC President

Borries/Stefano Philippe/Justin Refinery29 CEO/Founders
Bowen Arabella Fodors Editor-in0-Chief

Bragman Howard 15 Minutes PR Founder/Chairman
Brodsky Howard David Barton CEO
Burke David David Burke Group Owner
Carter Will Burner App/AhHoc Labs Co-Founder
Cassidy Sean DKC President
Chapur Rafael Hard Rock Inclusive Resorts COO
Chevanne Antione Groupe Floriat CEO
Chong Alexandra LuLu Founder/CEO
Church Jeff SUJA Juice Founder
Cuomo Cristina Modern Luxury EIC
Cutler Elizabeth SoulCyle Co-Founder
Dadich Scott WIRED EIC
Darabi Soraya Zady Co-Founder
Davis Peter Scene Magazine EIC
Desseigne Dominque Groupe Lucien Barriere CEO
Doyle Patrick Domino's President/CEO
Ducasse Alain Alain Duccase Restaurants Owner
Dufresne David Bandzoogle CEO
Evans Annie Beautified App Co-Founder
Feeley Tom Sole Hotels Owner
Ferdman Michael Firstborn Founder
Foster Stuart Luxury Brands, Hilton VP of Marketing
Freid Brandon Sanctuary Hotel President
Georges Elie Hotel San Regis President/Owner
Gillis Neil Round Hill Music President
Godfrey Jay Jay Godfrey Founder
Goldstein Tara Brookfield VP of Marketing
Gomes Philma Cape Grace Hotel DOSM
Guest Cornelia Cornelia Guest Cookies Owner
Harrison Phil Perkins+Will CEO
Hendry Ricky Isaora Founder
Hiltzik Matthew Hiltzik Strategies President/CEO
Hofstetter Sarah 360i CEO
Hostettler Daniel Ocean House Management President
Humm Daniel Eleven Madison Park Owner
Huvane Stephen Slate PR Partner
Ivan Sir Peaceman Foundation Founder
Jackson Lisa LJ Cross Jewelry Founder/CEO

James Paul Starwood Luxury Collection Global Leader
Javian Michelle Harboring Hearts CEO/Co-Founder
Kaplow Liz Kaplow Communications Founder/CEO
Karan Donna DKNY Founder
Karlitz Herb Karlitz & Company Founder
Katz Allen NY Distilling Company Fonder
Kenner Nick Just Salad Founder
Kepmner Michael MWW Founder/President
Kessler Richard The Kessler Collection Chairman/CEO
Kliegerman Stephen Halstead President
Kolodny Shawn VIP Room Managing Director
Kunkel John 50 Eggs, Yardbird CEO/Founder
Labrecque Paul Paul Labrecque Owner
LaForce James LaForce + Stevens Founder/CEO
Le Calvez Didier Le Bristol Paris CEO
Lee Stacy Brazilian Court Hotel DOSM
Leggett Jaimes M&C Saatchi Australia CEO
Lekach David Dream Water Founder/CEO
Leyland Chelsea Chelsea Leyland Owner/Producer
Ljunberg Jenny C/O Hotels, Maidstone Owner
Ljung Alex SoundCloud Founder
Lo Anita Annisa Owner
Maccioni Mario Maccioni Group Partner
Malin/Goetz Matthew/Andrew Malin + Goetz Founders
Mamone Tony Livingly Media Founder/CEO
Martin Amy Jo Digital Royalty CEO/Founder
Matsuhisa Nobu Nobu Restaurants Owner
Mazar Mike Tenthwave Partner
Morimoto Iron Chef Morimoto Owner
Moscot Zack MOSCOT Creative Director
Murphy Sean Jetsetter EIC
Murphy Rhona The Daily Beast CEO
Musolino Sheila Ronald McDonald Chairty VP/COO
Nardoza Edward WWD EIC
Novogrod Nancy Travel + Leisure EIC
Olay Pablo PaddilaCRT VP
Osher Shaun CORE Founder/CEO

Pauli Dimitri Sant Ambroeus Owner
Pechar Edward McCormick/360 Vodka Chairman
Pecker David American Media Chairman/CEO
Perkins Lynn UrbanSitter Founder/CEO

Preysman Michael Everlane Founder/CEO

Rabin David Skylark, Lambs Club Owner
Reckford Jonathan Habitat for Humanity CEO
Rondeau Chris Planet Fitness CEO

Ronson Charlotte Charlotte Ronson Owner
Rotten Lilian Swissotel VP
Rousseau Linda Singita Group DOSM
Russell Charles Stribling & Associates DOSM

Sawyer Linda Deutsch CEO
Schoenberg Bruce Oasis Spa Owner
Senbahar Izak The Mark Hotel Owner
Siegel Alan Siegelvision CEO
Silvstedt Victoria Very Victoria Silvstedt Owner
Spencer Miles Mojiva/TrustCloud Founder
Spindel Janice Serious Matchmaking Owner
Steinberg Leonard Urban Compass President
Steinberg Richard Warburg Realty Managing Director
Tahlin Jonas Absolut Elyx CEO
Tanaka Patrice PaddilaCRT Founder
Tarkoff Rob Lithium Tech CEO
Tetrick Joshua Hampton Creek CEO/Founder
Thomson Amy ATM Artists President
Torossian Ron 5W PR Founder/President
Van der Meer Antonia Coastal Living EIC
Verschleiser Eli American Jewish Congress Treasurer
Vongerichten Jean-Georges Jean Georges Restaurants Owner
Wagner James Emory University President
Wales Jimmy Wikipedia Founder
Westergren Tim Pandora Founder
White Alex Next Big Sound Co-Founder
Wiedlin Andy BuzzFeed CRO
Wilcox Alex JetSuite CEO
Winter Alexandre Placemeter CEO/Founder
Wolffer Marc Wolffer Estate Vineyard Owner
Wunderman Lester Wunderman Chairman/Founder
Zecher Linda Houghton Mifflin Harcourt President/CEO

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ASPIRING.

PICTURE YOURSELF

 

 

 

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Thursday
Apr032014

Health Guru: Chris Rondeau, CEO of Planet Fitness

theNativeSociety interviews Chris Rondeau, Chief Executive Officer of Planet Fitness.  Chris became CEO in January 2013, after serving as the brand’s Chief Operating Officer since 2003. One of Planet Fitness’ original founders joining the company in 1993, Rondeau played a critical role in developing the unique, low-cost / high-value business model and lean operating systems that has revolutionized both the fitness and franchising industry. Still today, Planet Fitness is the only health club in the industry that prides itself on creating a non-intimidating, affordable environment for first time or occasional gym users.

Rondeau, an entrepreneur at heart, started working at age 14 managing a family-owned chain of drugstores throughout New England before working at what became the first Planet Fitness at age 19. Rondeau attended the University of New Hampshire in Durham, NH. He enjoys fishing, spending time with friends and vacationing in Florida with his wife and four children.

1) How did you get into the health and wellness industry?

I started to workout in high school and always liked it, so it was a natural fit from the start for me to get involved in the industry. As I started to get a bit older, I began to look at it as more of a chore than a hobby. That’s when I worked with Planet Fitness co-founders, Mike and Marc Grondahl, to come up with the business model designed for those who look at going to the gym as something they have to do, not necessarily want to do. We wanted to create an environment that was non-intimidating for the first time and occasional gym goer. That’s how we came up with the Judgement Free Zone, so people wouldn’t feel judged on their skill level or how often they made it to the gym.  

2) What marketing/branding strategies have you implemented which you find most successful?

We use a layering strategy using a mutli-channel approach through advertising on radio, TV, direct mail and digital, in addition to public relations. Using humor in our ads has always benefited us because everyday people can relate. We have also been successful by illustrating areas of our brand that are different than other fitness clubs, while highlighting the benefits of being a member and our high value/low cost model.   

3) The most important traits in becoming a successful CEO are...

Gaining the respect and admiration from people within the organization so they drive to satisfy the demands of the company and bring the vision to life. In addition, having employees believe in the same vision you have is key.

4) What is your life motto?

There are so many things in life that you can’t control. Therefore, you must control everything you actually have the ability to control.

5) If there were one food and drink left on earth, what would you choose?

Steak and beer.

6) What is your daily fitness regime?

30 Minutes 4 – 5 days a week. In the summer I do more cardio and also run outside.

7) Who is your mentor?

I learned so much from my father in the early years . He owned a chain of drugstores in New England, and I got my drive and motivation to succeed from him. One of the founders of Planet Fitness, Mike Grondahl, has also been a great mentor to me throughout my years at PF and in becoming CEO.

8) What's next for Planet Fitness?

To date, we are operating nearly 800 clubs. We are really looking forward to reaching the 1,000th clubs mark. Currently, Planet Fitness is the fastest-growing full size health club franchise in the United States.

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Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has more than 750 locations nationwide and has grown to more than 5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information visit www.PlanetFitness.com.