Joe Jacober: CEO, Innovative Brands Accelerator

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How did you get into the industry?
I started my career working for an ad agency and wanted to be more engaged in the total marketing process, not just one element. So I was hired by The Dial Corporation to launch Liquid Dial, the first antibacterial hand soap in the market. They wanted someone with advertising experience since they were going to roll out a significant advertising investment, so I fit the bill. Working on this iconic brand really immersed me into the business of consumer products. We served a new consumer need and ultimately changed a category. That’s where I developed my passion for growing and scaling products that bring meaningful value to consumers.