Pelle Nilsson: BRF Founder & CEO


Read The Native Influence Full Q&A

How do you motivate others? I like to let people get the space to build confidence. Listen a lot and try to make them make the right decision through conversation and not finger pointing. For creativity, you need to let people know it’s okay to fail and that we all do that. We have to fail to learn and advance, and to come up with the next big idea. Being an international business, you also have to understand different cultures and adapt to them. Motivating people in the U.S compared to Germany is very different.

Career advice to those in your industry? You have to show that you really want something and you have to go for it. When you see the opportunity, take it and never look back. If you want to work with something that you’re really passionate about, it doesn’t feel like a job and that’s when you know you’re on the right path.

As a director and producer you have to always be curious. It’s hard and almost impossible to follow all trends, but if you’re passionate and curious, it will come naturally. Continuously try to find new ways of storytelling, learn about new technologies, distributions and platforms. This diversity will not only elevate your portfolio, but also create opportunities for you to thrive.