Maria Miller: SPOT Co-Founder & President

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My Native Admission Statement: I would love for our customers to feel like we encourage and support them to live BIG, that they have taken an adventure or a risk they would have not done had we not been there. Spot is an ambitious startup penetrating the $558 Billion dollar life insurance industry by opening an entirely new channel of distribution and targeting a demographic, which to date, has been untouchable by traditional behemoths. On average, Americans under the age of 45 account for less than 5% of the total population with life insurance. That’s because life insurance wasn’t created for the actual wants and fears of the people Spot aims to serve and wasn’t designed for an adventurous lifestyle. Be good. Be kind. Know that you have an impact.

How did you get into the industry?:

I received a call from a Head Hunter and took an interview, even though I was not actively searching for a job. I never thought I would end up in insurance but loved the company culture and had immense respect for my leadership. The more I learned about the industry, the more passionate I became with helping others understand the importance of planning for the ones we love most. I simply took a chance. As for the entrepreneurship, a mentor of mine recommended the book, How Will You Measure Your Life?; after reading said book, I knew I wanted to do something that could impact many, not just a company’s bottom line.