Scott E. Jordan is the co-founder and CEO of SCOTTeVEST, Inc. and its licensing subsidiary TEC-Technology Enabled Clothing, Inc. As CEO of SCOTTeVEST, Scott is involved in every aspect of the business, from engineering the perfect pocket to maintaining media relationships to the “big picture” stuff, like determining the future of the company. He started SCOTTeVEST in 2000 with his wife Laura, and has built the business from a start-up run from his guest bedroom into one of Inc.com’s fastest growing companies. He is the author of the highly successful book Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter, which chronicles his evolution from an unhappy lawyer to an amazingly successful entrepreneur.
Scott is no stranger to media attention. He appeared on Season Three of ABC’s Shark Tank in March 2012. He has received a multitude of press in the past for his successful entrepreneurship, including write-ups in Entrepreneur magazine, The Wall Street Journal, and even several college textbooks. Before founding SCOTTeVEST, Scott practiced corporate law at DLA Piper in Chicago and acted as Vice President and General Counsel at a Next50.com, an internet start-up. He received his J.D. from Case Western Reserve University (summa cum laude and Order of the Coif) and his B.A. in Business Administration (with a focus on entrepreneurship…before it was trendy) from Ohio State University. His favorite hobbies include skiing, amateur auto racing, yoga, and hiking with his wife Laura and their four standard poodles: Chloe, Margaux, Susie and Rhonda. Scott invites you to follow him on Twitter and connect with him on LinkedIn. To e-mail Scott, please use firstname.lastname@example.org
See Scott’s Appearance on ABC’s Hit Show Shark Tank
Read Scott Jordan’s Full Biography
To see Scott and Laura’s “Trip of Your Life” video, click here
See Scott co-star with Apple Co-founder Steve Wozniak in our comedy viral video series here
More information about Scott’s book “Pocket Man” can be found on the Pocket Man page
My Pic of the Day:
How and Why Did You Start YAY Margaux?
My wife Laura and I started YAY Margaux as a passion project when our standard poodle Margaux became deaf and blind. I was looking to the community for support and advice on how best to take care of her. While doing so, I realized that there was quite a bit of interest and enthusiasm for all things related to Margaux. At first, I started a separate Facebook page to organize posts about her vs. posts on my personal page. Initially, there was no profit or business purpose whatsoever. Only after one of the community members suggested that we begin writing an illustrated children’s book based upon her experiences did any business purpose come to mind. We started working on the book in January 2018 and completed it in September 2018.
After Margaux passed away at the end of July 2018, we weren’t sure how to continue her Facebook page. But due to the overwhelming output of support, we decided to do so in conjunction with the book and added a whole bunch of additional products. This all coincided with me taking a step back from my company SCOTTeVEST as the CEO to allow our President to run the company without my direct involvement.
What is your long-term vision for YAY Margaux?
We are building a movement, not a brand. Our top line goal is to inspire people through the lessons of Margaux, who faced life’s challenges and adversity with a huge smile. We hope and expect that people will begin using the expression YAY Margaux! to mean, “I can do it!, if that old, blind/deaf poodle in Idaho could do it.”
We plan to do this by a multi-tier approach by combining a content strategy with merchandising opportunities. This will include, but isn’t limited to, initiatives like: 1. Illustrated children’s books starting with Waggy Tail One, with 20+ books following in the works; 2. Branded apparel; 3. A line of dog products; 4. An animated version of each book (first one is here) as well as engaging Facebook and YouTube content; and 4. A line of children’s products such as stationery, puzzles, stickers, etc.
Through the Yay Margaux movement, we want to teach children and families the value of staying positive in life, no matter what challenge lies ahead.
How has the first book been received?
People are universally inspired when they learn Margaux’s story, whether through the picture book, on Margaux’s Facebook page, or on the YAY Margaux website. The first book debuted on Amazon and due to Margaux’s loyal fanbase, it sold out in a day! More copies are available now on Amazon, our website, as well as BarnesandNoble.com.
We’ve been floored by the community’s response so far. The Amazon page is packed with awesome customer reviews (all 5-stars!) and we were even ranked in the top 20 children’s books in various categories and in the top 1,900 overall books before it initially sold out. It’s truly been incredible and we really look forward to continuing this journey with Margaux’s amazing fans.
How did you get into the publishing industry?
As I mentioned above, we got into the publishing industry through a suggestion from one of the YAY Margaux community members. Prior to working on this book, I self-published Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoterand Shark Bites: The Unofficial Guide to Shark Tank by Entrepreneurs from the Show, which are both available on Amazon.
Any emerging industry trends?
The interesting thing is that this showed me what Facebook and social media can be good for. I never thought sharing cute pictures of my dogs would turn into a business, but it did. Working backwards to try to monetize it both from the sale of relevant branded products together with a content monetization strategy has been a fun project. Having recorded 15 years of video of us playing with our poodles, we have plenty of content – it’s just a matter of culling, editing, and organizing.
Career advice to those in your industry? General leadership or career tips?
One piece of advice for anyone who is starting a new businesses is to develop tenacity. This will ensure whatever you start doing, you will actually finish it. Margaux taught this me every day. She was tenacious when learning new things, recovering from surgeries, and facing her life’s challenges. She just never gave up.
Another tip is to learn the power of a smile in business. I can’t count the number of hostile meetings I’ve been in that have been resolved through keeping a smile on my face. Even if the situation is a positive one – a smile goes a long way, especially on the phone.
My Goal of the Day:
Get as much stuff done as possible on my own and get as many things as possible teed up for other people.
My Thought of the Day:
YAY Margaux! Meaning, I can do anything and if that blind and deaf dog can, then I can to. I’m always coming back to that and ensuring that I do whatever I can to remember the lessons she taught me.
My Action of the Day:
Crossing off as many things on my to-do list as possible.
My Deed of the Day:
Make other people smile, by smiling at them.
My Tip of the Day:
Laughter is infectious. Laugh (in context of course), and others will follow. It’s better than yawning… 🙂
A Day in My Life:
What do you love most about Your City?
We live in the city of Ketchum, ID and I love everything about it. I’m a big fan of the outdoors and it’s all here at my beck and call whether I want to go for a hike, bike, ski, etc. I love how everything is within a 3 to 5-minute drive, at most.
Favorite breakfast meal & restaurant?
Although I rarely eat a full breakfast, my favorite is corn beef hash with eggs over easy and hot buttered toast. My favorite restaurant is Enoteca here in Ketchum.
What are you doing at:
6:00 AM – On Skype with my lead illustrator in Macedonia.
10:00 AM – Answering emails and scheduling meetings.
12:00 PM – Eating a crispy chicken sandwich and potato chips at my favorite lunch spot, Lefties.
7:00 PM – Eating dinner at home, watching TV with my wife, Laura, and playing with the poodles!
11:00 PM – Sleeping, got to get ready for tomorrow!
What drink do you need to get through the day and at the end (and how many)?
Water, lots of water — I try to avoid alcohol.
Most used App/Favorite Instagram Account?
Most used app would be email via Siri, and I’m not a big Instagram user.
What should everyone try at least once?
Sex in an airplane bathroom.
Where do you enjoy getting lost?
In my thoughts.