Wendy Day: Rap Coalition Founder

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My Native Admission Statement: I am a woman who has built a career on helping rap artists while living my dreams. I fell in love with rap music in 1980, and in 1992 built Rap Coalition, a not-for-profit artist advocacy organization to help educate and support rap artists, and break unfair contracts in the music business. I enjoy building millionaires. I’m in the process of building an incubator for rappers so I can positively impact more careers. I am most proud of my Youtube channel. Most people can’t afford to hire me, so in 2016, I started building a Youtube channel with free how-to videos about succeeding in the music industry. The channel is youtube.com/ThisIsWendyDay. My clients have gone on to sell over a billion albums during my 27 year career. I want to make an even bigger impact with rappers—help them fund, market, and promote their music and help build even more successful careers.

My Biggest Success?

(I’ve been fortunate to have done some of the best deals in urban music. I’m best-known for negotiating the $30 million Cash Money deal at Universal. But the truth is that I’m more proud of some other deals that I’ve done that empower rappers and teach them how to run their own companies. I’m also proud of my relationship with my husband, Tony. We met while he was incarcerated—at the end of a 17 year sentence he was serving in the Feds. Most people would have looked past him but he’s such an amazing person and after 7 years, I’m as in love with him as I was in the beginning of our relationship. I’m grateful everyday to have him in my life.

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