Barbara Wahli "Barb Rocks": Music Manager

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My Native Admission Statement: I believe to focus on doing what makes you happy and to discover new music, you might just find your next favorite artist. I started in early 2016 with a random challenge to book local bands at her favorite live music venue. Fast forward two years and I’m hosting events at every reputable venue San Jose has to offer, all due to my reputation of booking quality shows that pay bands fairly. Around the same time, one of my favorite bands asked me to manage them, which led to my business focus changing from booking shows to artist management. In my 13 year span of working in the Bay Area music scene, I have managed some of most successful local rock bands, produced two music festivals, curated my own showcase in Austin, produced a live music oriented pop-up dining event with my brother Chef Baudi, and landed a few speaking engagements, including a SXSW mentorship. I love seeing how many women in music organizations are out there championing gender equality in this male-dominated music industry, which will lead to more and more women in power roles.  Music will also be a driving force for the artificial intelligence and virtual reality sectors to grow, and blockchain/metadata will continue to gain popularity to ensure a fair trade music format.

Where do you enjoy getting lost?

I have an RV that I take on trips regularly.  I'll have an overall destination in mind but I also go with the flow and see where I end up.  I've discovered some amazing spots just by stopping and asking locals what to go see, or by accidentally stumbling upon a cool place. I'm always ready for the next adventure!

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