Darby Cox: Smoke Cartel Co-Founder & CEO

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My Native Admission Statement: I think the most important thing I’ve learned – and continue to work on everyday- is fully embracing fear. Challenge is a part of life, and you’ve gotta learn to embrace and enjoy it if you want to build something great. Knowing that every day is an opportunity to improve on something I’m not yet satisfied with. I learned at this point the importance of forgiving myself for not having all the answers at the start. Everyone is growing and trying, myself included.

How did you get into the industry?:

My business partner [at the time, roommate], Sean Geng, came to me and said, “Darby, I think I’m going to start selling bongs.”. I told him he was insane. I didn’t like the idea of working for Smoke Cartel until I went to my first industry event, and I realized the impact this industry was going to have. Nearly six years later, here we are, and I could not be more of a proponent for cannabis legalization and further research into our products.

What do you love most about Your City?

Savannah, Georgia is a wonderful place to live. It’s up and coming, it’s changed tremendously in the past seven years I’ve been here. We have a great food scene, a growing beer culture, and tremendous southern hospitality.

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