How did you get into the industry?
I have no experience in CPG (consumer packaged goods), nor am I a toxicologist or chemist. Not exactly the thing you want to hear from someone selling Baby-care products for newborns. My background is in Digital and Data Analytics. My co-founder and I ran a qual and quant project and noticed consumer demand in beauty and skin care. What surprised us was the lack of product on the market that delivered on its promise. What was already out there failed to deliver and deceived the customers causing confusion and mistrust.